Primary! Social! Promotional! Ya… it is the format of our Gmail accounts. It has been incorporated long since today and is the most lively adopted format which is heartily adopted worldwide. Why it has been divided so? It has been employed to enhance the functionality and the look of the Gmail accounts and you have surely felt the difference when all emails were merged and when all are dispersed into the chunks. Emails are the most professional and technical approach to transfer any attachment and to making online diverse deals. Actually, the mail you have sent to your client should be engraved with proper format and the language you will use.
Gone were those days, when email ids were identified by only emails and attachments. It is the cut throat era in which email marketing is in vogue. Email marketing is the type of direct digital marketing tool that employs the electronic mail for the purpose of delivery of the commercial message. Now, the email marketing is becoming more prominent as the days pass by. Many agencies create the marketing content and then diffuse it to the customers via an email marketing campaign. The problem is that the results can be hit or miss.
Now, it is time to a question. How do you increase your chances of getting a click-through? Utilizing the righteous email marketing technique, you can surely enhance your conversions. Just like any other marketing strategy, the email marketing campaign lies in the attention to detail, careful planning, solid content, and follow-up. Knowing how to reach your customers is just a piece of the puzzle. In a nutshell, the key to the successful marketing campaign is to pick the apt email marketing path.
Let us discuss some tips for developing a strategic email road map that assists you to be prepared to hit the ground running in 2015.
1. Go Mobile; It’s the future:
Responsive design can lead to a 130% increase in email clicks. Yes, you have read absolutely right. Just read once more! With the leading-edge world, this has been clearly stated that regardless of any marketing channel, small screen’s vitality can’t be overlooked. Every single aspect from the website design to newsletters, email template and landing pages, everything has to be responsive. Moreover, adding the social buttons in the email will increase your success rate.
2. Invest in Analytics:
Data and analytics make sure that you will go with the righteous approach and channel to acquire the better results. That’s why, step up your pace vigilantly about what you are doing, what’s the general market behavior, what visitors generally behave towards your brand and then perform the steps. If you will spend a dollar on analytics, it can secure your $1 million from going waste.
3. Get in front of the readers:
Creating the blog and email content are all that was required to reach the top of the search engines, convert them into users and beat your competitors. The world is not constrained to just having the content, you will have to promote it utilizing appropriate tools and tactics.
4. Lead the conversation on social media:
Follow your customers. Go where they move. It is not adequate to join social media networks, you must engage with the customers. Choose the networks your customers prefer to use. A social media channel is the huge and imperative mode to get your brand endorsed. Through the content promotion and the authentic engagement, you can drive the visitors to your website and convert them into email subscribers.
5. Emphasize the quality writing over the visual content:
Visually compelling emails might be proved stunning, but they are ineffective at the same jiffy. Some email subscribers say they prefer emails with lots of images whilst some emphasize on the more content-oriented email. So, monitor your click through rates to search what style of email your audiences prefer.
6. Make it easy to sign up for your emails:
This is the busy-bees ambiance and individual skips out the website which will take the time to sign up or any other option to enter into the site. Make facile for the users to register and increase your conversion rate. Employ the floating footer bar, slide-in, sidebar widget and after post, widget to use various categories of alternatives to grab the most subscribers.
7. Increase the email automation and drip marketing:
Drip marketing is the fruitful campaign in the world of email marketing. It allows the agencies to remain cognizant in the minds of the customers even at the specific jiffy, it is not accessible in the market. Apply this significant drip marketing in several ways such as if your emails have primarily focused on the selling, then you can utilize automated drip marketing to build up more trust and credibility.
8. Double opt-in:
This pioneering method allows the recipient to pick a brand’s email program by sending a blank email to the specific email address. When someone completes that then it triggers an opt-in confirmation request email that asks the individual to activate their subscription by clicking on a link in the email. A US author has stated that this process is slighter easier than signing up for email via SMS.
9. Execute an email optimization process:
The email elements such as copy, design, calls to action, subject lines, headlines, landing pages, frequency and time spent require the continual improvement. An audit is a very essential component in the email marketing. Analyze the email optimization tests for each campaign to determine what will best work out for your target audience. Execute this after a regular span to gain the higher performance of your email-marketing program.
10. Try everything schedule:
You are besieged with various new advice all the time. However, employ the split test for each to ensure whether that factor will work out for your email marketing. Just because something works for someone that doesn’t seem it will work for you and your business.
Digital Marketing Trainer, Consultant and a Professional Blogger having more than 6 years of experience. Let's meet over a coffee and discuss if you want to grow your business online or want to learn digital marketing.