Nearly half of the world’s population–3.4 billion people to be exact–uses the Internet. That’s nearly a ten-fold increase from 361 million users in the year 2000. The number is only expected to grow as technology improves. Experts project over 700 million new users by the year 2020, which will bring the number of Internet users to a total of 4.1 billion.
For small businesses, this is an exciting opportunity to capture new markets. In 2016 alone, experts pegged worldwide B2C e-commerce sales at a whopping $1.915 trillion. The number is expected to balloon to $6.7 trillion by the year 2020.
The explosive growth in Internet sales is largely due to the improvement of mobile technology and the increasing variety of options available on the Internet. Online marketplaces such as Amazon, Alibaba, and eBay oversee billions up to trillions of transactions each year.
Social media is by far the cheapest and most efficient mode of advertising available. Statistics on Cost Per Thousand Impressions (CPM) show that social media advertising ($2.50) costs far less pound-for-pound than billboards ($5), radio ($10), newspaper ($16), magazine ($16), television ($28), and direct mail ($57). That value for money is enough to get most advertisers giddy.
Today, 2.34 billion people–nearly a third of the world’s population–are on social media. What is more, consumer trust is higher for brands on social media. According to Yahoo!, 51% of Facebook users and 64% of Twitter users prefer doing business with brands they follow online. Furthermore, 50% of customers bought a product following good feedback from friends on social media.
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Last November 2016, mobile Internet exceeded desktop Internet for the first time in history. Moreover, experts project mobile Internet to account for the majority or 70% of all e-commerce transactions globally by the year 2017.
Of the companies with reliable mobile sites, 62% reported an increase in income. Conversely, websites that had slow and unresponsive mobile sites reported exponentially higher rates of abandonment.
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Images and videos receive up to 650 times more engagement than text. Anyone running a digital marketing should note that down.
Furthermore, studies show that videos get 39% more shares, 36% more comments, and 56% more likes than other forms of content. This is probably because the human brain processes imagery up to 60,000 times faster than text.
Strategically incorporating visuals to your digital marketing campaign is a great way to increase consumer engagement and response. Not sure how to get started? Visit WebsiteSpot for more tips on web design and social media management.
Conclusion: A successful digital marketing campaign is a combination of creativity and technical know-how. These tips allow you to balance both aspects and get better returns on your marketing strategies.
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