7 On-Page SEO Strategies that Affect Search Rankings

In the world of SEO, on-page optimization always remains a powerful factor. I am going to discuss about on-page factors affecting to get high rank in search engine result pages.

I am going to discuss about: Titles, Meta, URLs, content

  • Titles, Meta, URLs, content
  • Header tags, Images, Sitemaps, robots file
  • Website Architecture & page speed

1. Title & Meta Description

If someone gives you permission to change or optimize only one on-page SEO factor among all factors, then which factor do you choose to optimize?

Why Title?
Because the title represents the summary of your web page. People always used to click on a page with informative and catchy titles. Keep your title short and descriptive which is suitable to summarize your content.
Another important factor is the Meta Description. It’s not directly affecting the SEO results but it helps to get more clicks from users.

2. URL structure

Informative URLs provide trust to users that they are clicking on the authorize webpage, not on the spammy web pages.

For Example:

On which link you are going to click?
Of course first URL, because it looks more informative and trustworthy then second.
Quick tips to create the best URLs:

  • Don’t use dynamic parameters in URLs
  • Use human-readable format
  • Use keywords in URL
  • Keep your URL shorter, whenever possible
  • It looks great if your URL matches with the title of your web page
  • Exclude unnecessary words from the title
  • Don’t use capital letters in URLs
  • Don’t do keyword stuffing
  • If you have multiple URLs with the same content then canonical them

If you want to learn how to create the best URLs, and then please read – post by Rand Fishkin on MOZ 15 SEO best practices for structuring URLs.

3.Create Unique Content & Optimize It for One Keyword

Content will always remain the king in the world of SEOs. Creating the great keyword centric (I am not talking about keyword stuffing!!) content is the most important factor for rankings.
If you have great content (& following Google’s guidelines), then no one can stop you to get top rank in SERP.
Don’t target too many keywords to one webpage. Optimize your web page content only for one keyword. It will drive better results.

4.Sitemap & Robots.txt

Build a sitemap for both users and search engines.
Why Sitemap?
Sitemaps are useful to navigate the whole site from a single page.
Create an HTML sitemap for users so that users can navigate whole the website from one page.
Create an XML sitemap for a search engine so that search engine spiders can crawl the whole website.
robots.txt: Use robots.txt to allow search engine bots to index your website and prevent bots to index unwanted web pages.

5.Website Architecture & Interlinking

Always build a website that can be easily navigated. It should easy for users to find the content they want. Don’t keep doorway pages. It can harm your site or create a bad user experience.
To provide great user experience, users should be navigating the whole site from any of your webpages. So, interlink your web pages. It’s good for users as well as Google (Search Engines!!)
Yeah, don’t forget mobiles!!
The use of smartphones is increasing day by day and people using it for surfing. Google is providing mobile-friendly labels especially for mobile searchers. Make your website mobile-friendly, so it can rank in mobile search results. A mobile-friendly algorithm had been rolled out by Google. So, the mobile-friendliness of the web page is the most important to get a high rank in mobile results.
Check your mobile-friendliness of your webpage on Google’s Mobile Friendly Test

6.Header Tags & Image ALT Texts

Header tags are important to show the important content of the web page. Google considers texts which are in header tags as an important text of the content.
Your page must have one H1 tag. You can put more than one H2 tag and other header tags.
Always give bold or italic effects to some important words and give alter the text to the images.

7.Page Speed of Websites

No one wants to wait for a long to load the web page. People leave those pages and click on other results.
So, page speed is a great way to delight your users. Normally page speed between 2 to 5 seconds is ideal for a nice user experience. Use Google’s page speed module to get suggestions for improvement. You can check it on.

Some suggestions are:

  • Magnify HTML, CSS, JavaScript
  • Leverage browser caching
  • Optimize images (Reduce size of images & combine them into CSS sprite)
  • Defer parsing of JavaScript
  • Reduce HTTP requests

Bonus Point
What other you can do to boost your rankings?

Acquire good links (Don’t concentrate on quantity, Acquire less but high-quality links), always be active on social media, generate awesome content and follow the Google guidelines to prevent penalties.


Wrapping Up: First check all of your on page factors precisely. Then look forward to link building and other off page techniques. Off page SEO techniques are unable to drive good results until you don’t have on page optimized website.

Make great use of Google webmaster and Google Analytics to see the performance of your website.

FTC Disclosure: This site contains affiliate links to products & services and we may receive a commission for purchases made through these links without any additional cost to you.

About the Author Kalyani Kumari

A content marketer having experience in content writing. The passion of writing and reading leads me to become a content writer. My passion is the driving force behind writing the blogs.



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