Xiaomi’s Redmi 3 is the finest example of why Apple will sue them if they enter the U.S.
Xiaomi today publicized the Redmi 3, an all-metal, 5-inch Android smartphone retailing at about $107 available only in China, the company’s legacy of selling impressive devices at disruptive prices. It comes just six months after the plastic Redmi 2 launched, and battery nearly is doubled from 2,200mAh to 4,100mAh. Its larger cousin, the 5.5-inch Redmi Note 3 ($140), was unveiled in November.
Let’s just say that both phones seem to have taken more than a few model cues from the iPhone 6 — something Apple probably wouldn’t let slide easily if the company ever decided to enter the U.S. market.
While I’ve been a fan of Xiaomi and have shelled out my own money on its phones in the past, That’s true the Chinese upstart is starting to feel like just another smartphone maker in a crowd. Perhaps the company is growing up, and its rapid-growth time, at least in smartphone shipments, is starting to plateau. Xiaomi does make other products, but they surely represent a very minor part of its business.
Leading many to question whether it missed its own internal target of 80 million units for the year. Its attempt to grab a substantial foothold in India doesn’t appear to have quite worked out yet, either.
That’s despite Xiaomi’s homegrown rival, Lenovo, sitting comfortably as one of India’s top smartphone players, alongside the likes of Samsung (as of data from Q3 2015). As time will prove, India’s a crucial market for Xiaomi, and it needs a win there. At home, Huawei is, by all appearances, starting to outgun Xiaomi.
The Redmi 3 packs a 720p display and is powered by an octa-core Qualcomm Snapdragon processor. Its 16GB of internal storage is expandable to 128GB with a microSD card, and the 2 GB of RAM is good enough. As I mentioned at the start, the 4,100mAh battery is the real show-stopper here. At 8.5mm thick, it’s a cool slim device, weighing 144g (a tad thicker and heavier than the comparatively sized LG Nexus 5X at 7.9mm and 136g.
The camera is 13MP with an f/2.0 aperture, while the front-facing is 5MP with an f/2.2 aperture. A dual-SIM allows slot to double as a microSD, and it all runs on MIUI 7, Xiaomi’s latest custom version of Android (though whether it’s based on 6.0 Marshmallow or an earlier version is unclear). On the whole, I don’t mind MIUI — I prefer it to Huawei’s EMUI. In general, are not my cup of tea and not over vanilla Android as Google intended it.
Looking the back of the phone, the speaker grill, Mi logo, and diamond pattern are the only things keeping it from easily being wrong for the back of an iPhone 6. It’s really quite blatant — and yes, Chinese consumers will likely love that. Xiaomi wasn’t exactly original in the design of its Mi Pad 2, either, which really quite resembles an iPad Mini.
So what’s next for Xiaomi?
Well, its much-delayed smartphone of 2015/16, the Mi 5, is due to launch next month according to cofounder Liwan Jiang. While the Redmi 3 could very do well with those on a budget and Mi 5 is the one everyone’s been waiting for. Let’s see if the iPhone comparisons continue or stop there.
Xiaomi Inc. is an owned mobile company that designs, develops, and sells Internet services and consumer electronics. Company offers a suite of Internet services such as MiCloud, Xiaomi App Market, and Xiaomi Games Center.
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