In a world of digital marketing that’s 24/7 with ubiquitous connectivity from anywhere, anytime, marketers’ need for tools is over ever. Content Marketing specifically offers a competitive landscape where the effectiveness and efficiency provided by the right mix of tools could make the difference between food or famine.
There are many types of content marketing methods since content and consumer quest for information are the backbone of the web experience. Here are a few of the content marketing tool categories that spring to mind (not too different compared to a high-level list involving marketing tools actually).
“tools are only as effective, if the person who is using the tool is experianced”
Obvious content marketing tools include the class of enterprise platforms and services that many large brands are using including Contently (content marketplace), Kapost, NewsCred, Skyword and Percolate (content marketing software), UberFlip (content marketing automation), new content marketing platforms like the one from Curata and much-anticipated tools like Cantrell (customer intelligence).
The result? An A to Z list (and then some, 45 tools in all) of new and many not so new but highly useful content marketing tools to help you solve content planning, creation, promotion and measurement challenges. This is by no means a comprehensive list but it is a collection of the content marketing software companies that are top of mind amongst my own social network.
Atomic Ally – Content scoring tool to customize for specific audiences.
Buffer – Content promotion scheduling, analytics and team collaboration.
BuzzSumo – Content social media research, alerts, links, and influencer discovery.
Canva – Web-based visual content design tool with stock photos.
CoSchedule – Content editorial calendar plug-in for WordPress offering workflow and analytics for blog posts and social shares.
Curata – Content curation and content marketing platform.
DashThis – Create a content marketing dashboard marketers will actually use and execs will understand.
DivvyHQ – Web-based editorial calendar with content planning and workflow.
Evernote – A multi-platform app that captures text, images and video synchronized to the cloud and across devices.
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