A Brief Guide to Social Media Marketing

Do you need a reminder about your robust social media presence? Social media marketing is the biggest trend in the whole of history. As you scroll through the newsfeed of social media platforms, you would come across your favorite brand advertisements and notifications. 

The reasons a business needs a social media marketing strategy are unending and impeccable. 

Now, you can easily listen to your customers and engage with them in their comfort zones like Facebook, Instagram, and Twitter. Brands that ignore social media… will die, eventually! 

Getting started with social does not have to be expensive or scary. When social media marketing is no more an optional strategy for the business, a detailed guide would certainly be very beneficial.

What is social media marketing?

Social media marketing is essentially the process of developing the content that you have curate to the context of each social media platform to drive user engagement and sharing. Showcasing products or services on social media platforms with attractive content and videos can fetch you good footfall. 

Fetching traffic is not only the outcome of social media marketing; it is also all about brand awareness, brand presence, and brand engagement.

Content is the king of marketing, and it should be tailored uniquely and shared on platforms such as Facebook, Instagram, LinkedIn, and Twitter to boost conversion and brand awareness.

When should you opt for social media marketing?

Feeling lost in business? That is when you need a perfect social media marketing strategy for your business. Presence in social media is the new normal and one of the essential digital marketing strategies! If you are losing out on business leads, it is time to build your presence on social media platforms. 

In the era of social media, if you want success, you don’t have a choice on whether you do social media or not, but the question is how well you do it. Engage with your customers and build brand awareness on popular platforms, to increase business leads. Social media marketing is important in the field of a new product, existing products, and brand awareness.  

Why social media marketing for brand and business?

  • Increased awareness of the brand
  • More organic traffic and business leads
  • Improved ranking in the search engines
  • High sale and lead conversion rate
  • Better customer engagement and satisfaction
  • Promote products and services on large platforms
  • Increase traffic on your website

Some popular tools for effective social media marketing

  • Hootsuite
  • Animoto
  • Grum
  • Quuu
  • Buffer
  • Canva
  • Brand24
  • Rival IQ
  • Sprout Social
  • Social Pilot
Types of social media marketing
  • Social networks
  • Media sharing networks
  • Discussion forum
  • Bookmarking and content network
  • Blogging
  • Internet-based network
How social media marketing works?

Social media marketing works when it is done right. You need to know the detailed process to humanize your brand.

  • Choose popular platforms: A plethora of social media channels can help your brand spread out and gain global coverage. The most popular platforms are Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest. 
  • Know your customers: For social media marketing, you need to know your customers. Target your customers and build the right content and message to keep them engaged over the platforms. Publish the tailored content in the platforms used by customers globally.
  • Decide on your goals. There can be definite goals for each business that involves a social media marketing strategy. It can be brand awareness, lead conversion, traffic generation, and penetration of new products and brands.
Trending social media platforms
  1. Facebook: Facebook is a powerful marketing tool for small businesses and corporations of all sizes. It offers the highest number of targeted ads and data. You can be as specific as defining a particular lead down to the socks they are wearing. Facebook offers a great platform for content, video, audio, images, and texts. The business suite on Facebook is a complete hub to manage business campaigns, advertisements, pages, and your customers. To drive traffic right to your business website, use Facebook.
  2. LinkedIn: LinkedIn is a great platform for creating brand awareness and building a relationship with customers. By engaging in industry discussions and rich content building businesses can use LinkedIn to market their business to potential customers. You can promote your business page through newsletters, blog posts, and emails. Create a meaningful network and glean expertise from industry experts. 
  3. Pinterest: Pinterest is a perfect social media marketing platform for brands that target women. The platform is all about vibrant images of different niche. It is a popular and renowned influential platform where you can use influencers of diverse niche to promote your brand and website. 
  4. YouTube: YouTube after Google is the most popular search engines. Brands use YouTube to connect and engage with their customers using video content. It is a great platform to expand the search, increase clicks, increase sales and leads, generate exposure, search engine ranking, and ensure brand awareness. 
  5. Twitter: Twitter is a great platform that revolves around creating, publishing, and distributing content to audiences. It helps in generating leads, boosts clicks, drives sales, and increases sales. 

Summing up: Alright, that was a brief about social media marketing. However, this detailed brief is just the tip of an iceberg. There is no end to what you can do to make Social Media Marketing success for your business. You need to keep yourself updated with the changing trends of the social media marketing industry to reap maximum benefits.

About the Author Shamsher Khan

Led Instructor online digital marketing trainer, a consultant and an affiliate marketer with over 8+ years of experience View Course Details if you want to grow your business online or want to learn digital marketing online from anywhere.

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