Guest posting is done for many important factors, but three important things why SEO persons choose Guest Posting for marketing is for
Guest posting is most popular and ongoing demand in SEO industry to increase quality backlink from high-quality sites and blogs from the same industry. it is the process of publishing an article as a guest on others blog or site to get author credit and backlink within that article/content or in the author bio.
What are the benefits of guest posting? What is guest blogging in SEO? How to take advantages of guest blogging opportunities? Is it Is It Really Dead? Why guest blogging is important for your Business?
These are the basic queries that every blogger thinks while guest posting to clear your confusion about guest posting here I have pointed 7 benefits of Guest posting but primary benefits of guest posting are it helps to build backlinks for better SEO and to increase domain authority.
There are many benefits that can come out of frequent guest blogging and anyone looking to boost the SEO campaign should know understand these benefits which is of utmost importance :
#1. Guest Blogging Brings You New Traffic :
Well, this one is a given. Each time you guest blog you get a little link love back to your website. Whether this is in your bio on a given site you blog for or within the article. Most likely if you are a regular contributor somewhere you will be given a little author bio area. If you blog often this bio will show up often linking people back to your site. If they new readers like what you have to say they will be on their way to checking out more of your awesome content.
#2. Get More Exposure for Better Branding :
Guest Posting is a great way of building your own brand name. You have the idea. You have the content. You just have no way of telling others about it. Guest posting will ensure that you share your ideas with readers who are genuinely interested in the information you have to offer. Your niche writing establishes you as a brand. Many websites publish the author’s picture to lend authenticity to the posts. Thus you have the guest blogger as a brand by itself!
#3. Quickly Improve Your Writing Skills :
A blog gives people a reason to regularly visit your website, especially if you post frequently and deliver quality content that’s entertaining, useful, or both.
Both B2C and B2B companies see business benefits – more traffic and leads – when they blog frequently, compared to companies that blog infrequently or not at all, Obviously, more people on your site can only mean more potential for reservations/bookings, more submissions to your contact form, and more potential client inquiries.
More website traffic is good for any kind of business, as long as those visitors are likely to purchase your product or service. Be sure to create content that speaks to your target audience’s pain points, and make sure the headlines accurately describe the content to follow.
#4. Improve Your Website’s Domain Authority :
Quality of blog posts is of great importance for making a website popular and relevant. By encouraging well written and authoritative blog posts and articles, a website stands to establish itself as an authority on the subject. The search bots love sites that have authentic information to offer. The guest blogger benefits from posting on sites that promote authentic articles by way of exposure to the readers of a niche category who are genuinely looking for information. Thus the guest blogger establishes His/Her authority as a quality writer.
#5. Building Search Engine Ranking :
The one non-negotiable you should have for guest-posting is this:
The host blogger must include a link to your blog in the post somewhere (usually at the beginning or end).
Over time, these backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others.
#6. Guest posting introduces you to new people :
Perhaps, the best part of guest posting is that it allows you to enter an already-established community, and share your message. It allows you to connect with new people, which can ultimately benefit you if you do it right.
If you’re adding value to the discussion, you’re going to see that convert over time to more readers, fans, and followers. Conversely, if all you’re ever doing is asking or selling, you may end up famous, but with a reputation, you don’t want. (You don’t want to be “that guy” who’s hawking his own agenda.)
#7. Increase in Social Media Shares :
With an increased readership, the number of social media shares would certainly be more than usual. The more important thing is that you would be shared in a different social media circle with the guest blog, which would increase your social media reach.
Add value. Help people. Be patient. And over time, you’ll win.
Conclusion : Clearly, blogging is beneficial no matter where your customers are in the purchasing process. Try adapting one or more of the examples here for your own business. Be sure to track and measure your results. Effective blogging will help you start attracting and nurturing leads, then capturing and engaging new customers.
Digital Marketing Trainer, Consultant and a Professional Blogger having more than 6 years of experience. Let's meet over a coffee and discuss if you want to grow your business online or want to learn digital marketing.