Website Audit Tools to Improve its Performance & Ranking

A website audit is the evaluation of the website for getting a website ranked in the search engine. Audit tools check all the issues with your website and the audit report helps you to make your website ranked on the search engine.

What is a Website Audit tool?

Audit Tool is to check your site’s health with Your SEO analysis tool.  Analyzing your website with the audit tool’s reports helps you make it more accessible for search engine robots. It also helps you ensure a positive User Experience.

Doing a website audit is not a joke. It is a long-time and complex process that demands great patience and turns over hundreds of web pages. I am always on the look-out for the best tools to make my SEO work easier. Today you can find hundreds of different website audit tools over the Internet that can help you figure out problem areas that hold your attention. It is also important to note that these tools are not guaranteed audit tools to identify the gaps in your system.

So, don’t waste your time researching for audit tools over the Internet. In this post, I have listed the best 7 audit tools to make your life and business easier.

  • Screaming Frog – Fantastic for getting the most informative data from an entire site at once. In fact, it’s not really an audit; it’s more of a crawl. It crawls your entire site and outputs data from an SEO perspective, giving you lots of valuable insight into any SEO problems your site could have. Unlike the other tools, you can download this one to your computer. This is a huge plus because it allows the crawl to happen so much faster. It’s definitely worth any agency to download. I highly recommend it.

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  • WooRank – Is an excellent tool for auditing your website. The free version gives you a ton of data that you can use to improve the optimization of your website. However, even though agencies would find the audit tool very valuable, the audit tool is more aimed at website owners and in-house SEO teams. If you’re a small business looking for a website audit tool, this tool is awesome.

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  • Google Webmaster Tool – Google Webmaster Tools is a great resource for any site owner. It’s designed to inform webmasters about how Google bot is interacting with their website. It gives detailed information on broken links, popular keywords and how often Google is stopping by. It’s Google’s way of giving site owners the information that they need to be successful.

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  • Pingdom – Incorrectly set up DNS (Domain name system) servers can cause downtime and crawl errors. The tool I always use to check a site’s DNS health is the Pingdom Tools DNS tester. It checks over every level of site DNS and reports back with any warnings or errors in its setup. With this tool, you can quickly identify anything at DNS level that would potentially cause site downtime, crawl errors and usability problems. It takes a few moments to check and can save a lot of stress later on if anything happens to the site.

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  • SEMrush – If you are a SEMrush user, I’m sure you have heard of the site audit tool and how good it can be. If you aren’t a user I honestly recommend you give it a try. It crawls a domain from the web browser and creates an online report to show where there are potential issues and shows them in an easy to read format with export options for offline analysis and reporting. You can then easily see whether changes to the site have had a positive or negative effect on its SEO potential.

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  • GTmetrixGTmetrixis a free tool that grades your website’s speed. Not only does GTmetrix provide your page speed, but it will also analyze around 30 different ways to improve your website’s speed and performance. If you sign up for a free account you’ll be able to track the history of your reports for up to 5 websites. Paid plans are available starting a $15/monthand include the ability to track more URLs, hourly monitoring, PDF reports, and more.

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  • Quicksprout – QuickSprout is one of the best tools available free for a marketer. It allows the marketer to review all websites at once and also you can compare a website with your competitors. It gives more technical SEO stuff than non-technical ones. Like Java scripts, CSS, HTML request and many others.

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Also read:  tools for digital marketing

Conclusion: Here I made a list of top website audit tools. Have you had any experience with these tools? Or is there another tool you prefer? Please share your experiences in the comments below!

About the Author Kalyani Kumari

A content marketer having experience in content writing. The passion of writing and reading leads me to become a content writer. My passion is the driving force behind writing the blogs.



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