Developing an SEO-focused content marketing strategy depends heavily on continuous communication with other digital marketing strategies. This is because, in the middle of an SEO or content marketing campaign, consistency is important to ensure the audience does not receive conflicting communication. The biggest challenge comes in the fact that SEO is always changing, which places content marketing teams in a place where they must constantly leverage changing SEO details in their mostly-static execution.
To enable greater adoption and acceptance in the team, the following are ideas SEO experts can implement in communicating with content and other digital marketing teams:
It is also worth mentioning that SEOs should be open to sharing their success and performance metrics to other digital marketing teams in addition to offering recommendations as listed above. Creating visual representations that are easy to digest can help spread your message quicker and make it more memorable.
Conclusion: In addition to the above, it is important to put in place daily, weekly and monthly update schedules. The SEO team identifies important information that other teams should be made aware of related to activities of other teams, industry news that impacts strategy and distribution of content among others. Customizing communications according to what each team needs will make the communication more meaningful – stick to what they need to know, rather than bombarding them with inane details.
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