A beginner’s terms and definitions of words used in Google Analytics.
Google Analytics is a fantastic free web analytic tool for measuring traffic and the behavior of the traffic/visitors of your site.
You can then derive meaning out of your data, report back accurate ROI to your bosses and help you justify further improvements or strategies using Google analytics.
Best of all it’s completely free tool. However, when you open up Google Analytics for the first time, it’s very easy to be intimidated by its vast array of menus, navigation, graphs, visualizations and language.
I have recently launched Google Analytics Training Course and when teaching google analytics I found some basic key terms which I would like to share with you too.
Here I’ll offer a quick overview of the language involved when studying Google Analytics, which should help clear a few things up, before pointing you towards further resources on the site for more expansive guidance.
Here are a few of the more common words you’ll come across in analytics.
To make things clearer, let’s take a look at how this information is relayed in Google Analytics.
This is the first page you’ll see when you fire up Google Analytics Report. We have included all the 7 key metrics reported here on first report screen of Google analytics dashboard.
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