Keyword Research is one of the first steps to creating an SEO plan for success. There are a numerous keyword research tools that will help you to identify keywords with the highest traffic and conversion potential; however, even with all of that cool data at your finger tips, measuring search volume at the keyword level is only the first step to identifying the best keywords to target your potential blog readers and customers.
Informational Keyword VS Intentional Keyword VS Branded Keywords
It’s important to understand the difference between informational keywords and intentional keywords. This will help you to select which keywords you will need to meet your goals. There are two primary keyword types:
align Keyword Types with Website Architecture
For a eCommerce business, this is one of the most crucial steps in the SEO process. If your business relies on lead generation or online products sale, you would like to identify intentional keywords for the key pages on your website.
However if you are optimizing your website to attract blog reader or news readers for your news and tutorial blogs you need to focus on identifying informational keywords for your website.
Structuring Your Website Content for Success
As you can see, the Home page, Product or Service Category page, and Product / Service pages are optimized to target intentional keywords. For a local business, these pages are most likely geo-targeted, while an online store will typically start by optimizing their home page with broad – categorical keywords, breaking each sub level of the site architecture down into more specific categories or products.
While businesses generally are more interested in generating leads, it’s a good idea to provide informational resources on your site as well. This is where informational keywords can play a role in your content strategy.
In the example sitemap above, you see two pages optimized with informational keywords:
Conclusion: if you are starts SEO for your eCommerce website and for news/blog website first identify your keywords and keep in mind that there is difference between intentional keywords and informational keywords always.