Real estate is a highly competitive and goal-oriented industry that requires strategic planning and marketing if you expect to make any sales. With the abundance of listing services and home scouting sites, the pattern shift has geared toward digital marketing. Let’s take a look at how real estate agents use digital marketing to their advantage in the current landscape.
Your company website is where all of your clients will funnel towards, and it’s also the deciding factor for whether they will trust your service. Invest in a website that looks professional and easy to navigate. See your site through the viewer’s eyes, and get rid of anything flashy, distracting, or that crowds your page.
While we’re on the topic of website building, designing a mobile version for your company site is just as important – if not more. The common mistake is assuming a website will look as good as it does on the desktop, but the configurations are not the same. Your prospective client won’t give you a second thought if they look you up on their smartphone, and your website is an eyesore.
It’ll be wise not to skip this step. The majority of people have their smartphones glued to their side, and it’s also where they’ll see your business first. Millennials make up the largest group of first-time homebuyers and won’t look twice at a website that’s poorly designed.
Search Engine Optimization (SEO) is the process of optimizing your website so that it ranks higher in searches. The goal is to increase your chances of being seen when potential clients complete real estate-related searches on Google. That way, you can target your audience according to location and intended demographic.
Let’s say a customer searches real estate broker Hamilton on Google. The results will show according to relevance, and the client will click on one of the top three that appear. Since there are many real estate agents in Hamilton, the ones that use SEO most effectively will be the ones to attract the most visitors.
Clients are more likely to ask their friends and family for recommendations, and what better way to reach them than on social media platforms? Strengthen your online presence by interacting with active potential buyers. Your marketing campaign can have access to people across many networking sites like Facebook, LinkedIn, Twitter, Instagram, and more.
Educating your clients through quality blog articles is a great way to attract and keep them as loyal customers. Everyone loves free information, and they’ll be more confident in choosing you if they enjoy your content.
Reposting, retweeting, and tagging friends is the internet version of “word of mouth” advertisement. Not only should your website have social media share buttons, but the content itself should be worthy of sharing. One example is a photo album of beautiful homes that should include call-to-action words or ask for clients’ input regarding real estate.
Facebook is more than just funny animal videos – it’s an essential marketing tool for real estate agents to increase leads. In addition to having a Facebook Business page, you should invest in paid advertising to target potential clients. Ads will increase your reach and direct traffic towards your page and website.
Successful online influencers can earn supplemental income by sponsoring products and services they endorse. Seek out business affiliates who share your values and audience. Partner with them to drive exposure for you and them. You can also get more involved in the community when you partner with local businesses.
Email and text campaigns are a more automated approach to reaching clients. Find a strategy that will raise interest, such as sending newsletters and info to any interested subscribers. The more relevant and captivating your content is to a client, the more likely they’ll check your business out.
Be careful not to be too spammy. You can be more relevant by identifying what stage of homebuying the audience is in and their level of engagement.
Pay-Per-Click is a method in which you pay someone when the ad they publish is clicked. The goal is to pay for the clicks and increase traffic to your website. Once they’re on your site, it’s up to you to convert visitors into loyal customers.
The internet has made it easier than ever for real estate agents to reach new clients and increase their sales. Real estate digital marketing strategies are always changing, so take the time to study your analytics and readjust your tactics until you find a method that works for you.