Future and Career Scope in Digital Marketing:
Digital marketing is mounting popularity in India, especially in youth. Until 2010, various industries did not take it. Actually, these businesses were still stuck with regular marketing factors and not ready to change it.
However, market forces have made sure that you either start doing digital marketing or fail. Because compared to digital marketing, traditional marketing is extremely inefficient. In fact, if you do not have a digital marketing strategy and an online presence, customers are bound to shy away from you and buy from a competitor.
Before digital marketing became mainstream, freelancers and entrepreneurs were able to get the first mover advantage. People who did good content marketing and search engine marketing were able to scale up the business very fast. Traditional companies did not even know what digital marketing was.
Many companies are aware of this truth that digital marketing is extremely important these days. There is not an optional policy in marketing. This important move in marketing practice is providing rise to a vast chance in digital marketing jobs.
The Times of India said that Digital Marketing will build 1.5 Lakh job opportunities in India by 2016.
According to Manipal Global Education Services – “With both consumers and businesses increasingly shifting their focus to the digital medium, there will be 1.5 lakhs jobs available by 2016″
Here is a complete list of the several digital marketing jobs available for those hunting a professional life in this arena:
Future Career Opportunity in Digital Marketing Industry.
Are you having 5+ years experience in digital marketing? If yes, then fantastic and if you are doing projects that can show you are an expert in digital marketing, you will get the job without any difficulty.
It is a fact that that the experts of digital marketing are very high in demand and organizations hunt these type of professionals. It is not compulsory that you should have an MBA degree or have a certificate in digital marketing. Your projects and previous work will be the biggest proof that you are a digital marketing specialist.
Digital Marketing Managers have various work responsibilities, but the major one is to lead the team of digital marketing. They report to the VP of Marketing in the organization. They work as a mid-senior level manager profile.
Content marketing managers have a responsibility to manage content marketing. This profile includes work like guest blogging, video marketing, email communications, managing the blog, sales page, drip marketing campaigns, copywriting, ebook publications and a little bit of PR.
They report to the VP/ head of marketing or digital marketing managers. Content marketing managers manage a team of content writers. The content marketing manager focuses on the execution of the content strategy.
Content marketing managers earn between 10 to 15 lakhs per annum on average. The required experience for such profile is at least 5 to 7 years.
Social media marketing covers two major fields. First, the important field is spreading the owned content via social media channels. However, advertising and promotion of running paid in Social media require various skilled people. For instance, promotion work on Facebook has become a tedious work these days. Several targeting options and new features are added on a daily basis and a digital marketing manager or content marketing manager cannot handle it on their own.
Various companies require inbound marketing managers but some do not. The inbound marketing manager has responsibilities of a Content Marketer and Inbound Marketer overlaps a lot.
If you want to know the separate role of this profile, his/her responsibility is more towards controlling the conversion and funnel and at each stage. An Inbound Marketer makes a strategy to attract more and more customers. The major strategy of inbound marketing is content marketing.
Search engine marketing is the major aspect of digital marketing. This job is a vast term to describe marketing through the search engines, but Google is the largest search engine – actually, search engine marketing always prefers marketing with the help of Google AdWords.
When we talk about a small organization, the search engine marketing is handled by the digital marketing manager. Big and reputed organizations require a dedicated SEM (search engine marketing) expert. Some companies require an entire team of the search engine marketers.
Search engine marketer reports to a digital marketing manager. The aim of a search engine marketer is to click from the given marketing financial plan and bring the target number of leads. Most of the work involves ad copywriting, keyword research, bid management, analysis and split testing the advertising campaigns.
With the excellent search engine optimization, any company can get free and large traffic from Google in place of spending funds on Google AdWords campaigns. SEO Executive or SEO expert work involves managing duplicate content, getting pages indexed, keyword research, using Google webmaster tools, user experience optimization and so on.
SEO manager should know the use of numerous types of SEO tools in the market. For instance, Moz.com is a famous SEO tool for webmasters and digital marketers. There are myriads of other SEO tools which help you enhance the performance of the search engines.
SEO expert or SEO Executive reports to the digital marketing managers. SEO Executive does not handle a team. Sometimes, two SEO experts work together in the team and they give regular feedback to the web development team.
A copywriter works with various persons in the team of digital marketing. A copywriter helps the search engine marketer to write a better piece of content and an ad copy. Copywriter helps the social media manager to post quality and catchy words on social media websites. It helps the content team refine their piece of writing for improved reception.
Various companies do not have a copywriter. Sometimes the Conversion Rate Optimizer experts who have the skills of copywriting can do this job.
Final Words: Now, I am sure this aforementioned information will provide you a good idea about the career options and jobs available in the digital marketing. You could also try in this field as this job area is getting popularity day per day. Today’s people are aware of the digital marketing jobs and a large number of people want to join these jobs. You can also earn a smart salary package to join any of this above job profiles.
Keep it up and Best of Luck…
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