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Google Releases Their Full Version Of Search Quality Rating Guidelines

SEMrush

Google has just released the full version of their Search Quality Rating Guidelines, a 160-page PDF document, aimed to help Google Search Quality Raters understand how to rate the Google search results they are testing.

Google Search Quality Rating Guidelines

Earlier this week, the October (incomplete) version of the document was leaked, as it was in 2008, 2001, 2012 and other times. Google did officially release an abridged version back in 2013 but has now Google decided to release the full 160-page quality guidelines version that was previously only available to these Search Quality Raters but now it is available for all.

Google’s Technical Program Manager Mimi Underwood said that “ratings from evaluators do not determine individual site rankings, but are used help us understand our experiments.” She added, “The evaluators base their ratings on guidelines we give them; the guidelines reflect what Google thinks search users want.”

Underwood implied Google will keep the document updated over time, as they are constantly refreshing it “as search, and how people use it, changes time to time.”

You can download the full version, courtesy of Google, over here.

About the Author shamsher khan

Digital Marketing Trainer, Consultant and a Professional Blogger having more than 6 years of experience.  Let's meet over a coffee and discuss if you want to grow your business online or want to learn digital marketing.