For displaying ads with AdSense for content, publishers receive 68% with the revenue recognized by Google in association with the service. For AdSense for search, publishers receive 51% with the revenue recognized by Google.
These percentages are reliable, regardless of a publisher’s geographic area, and are not at all averaged between publishers. Most of us don’t disclose the revenue share for other AdSense items; the revenue share ranges for other products caused by different costs of developing and supporting the items.
How You can view revenue share details in your AdSense account:
We believe our revenue share is very competitive. However, revenue shares alone might be misleading, so we encourage you to spotlight the total revenue generated for the site. For example, if Google’s auction of ad inventory with your site generates $100, with the 68% revenue share you’d receive $68 through AdSense. Another advertisement network might offer an 80% profit share, but only collect $50 from advertisers, so you’d receive $40.
With the vast number of advertisers competing appearing on AdSense sites, our system makes sure that you’re earning the most practical for every ad impression you receive.