Digital Marketing Consultant, Trainer & Speaker – Shamsher Khan
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Importance of Press Release for SEO Strategy

SEMrush

We are now living in what many call the digital age where marketing strategies have evolved due to the Internet. What was unimaginable decades ago is now possible due to the advent of eCommerce. Year’s back, when you had a product or service that you wanted to market all you thought about was how to hit your target market in your city or country. Now, the whole world has become your marketplace. If you have a physical product, you can ship to anywhere in the world as long as there is a delivery service available in the country you are shipping your product to. It becomes easier for digital products because you can send your products or services online to anyone who has an internet connection. Digital products are also the best when it comes to maintaining inventory and keeping costs down. Take a look at Ebooks, for example, you only write it once but you can earn from it an unlimited number of times. Inventory is also not a problem because formats are digital like PDF. This becomes different when you start printing your books. Shipping and handling need to be considered. Printing and storage are also another cost that you will incur. No wonder, more writers are going the Ebook route nowadays.

Press Release as a Marketing Strategy

Press release writing should be a part of your marketing strategy. No matter what business you are in, press release distribution will benefit you in the long run. Press release writing that is well crafted can result in greater visibility for your company whether online or offline. It is also an inexpensive way to get your news to more customers and prospects. Imagine large publications like Yahoo and MSN covering your story and it goes viral. This is free online marketing for you which can also give you a lot of backlinks for your website. This is an SEO dream come true which will result in a lot of traffic going to your website.

There are a lot of bogus products and scams on the internet. Press release writing gives you more credibility and helps you build trust with the market. It makes you appear as an industry expert who has the media backing you up. Putting out press releases should be done on a regular basis and timed correctly. This will eventually lead to more sales, leads, and referrals.

SEO and Press Release Writing

SEO or Search Engine Optimization is the process of getting traffic from the “natural”, “organic”, “free” and “editorial” listings on search engines. The goal is to increase traffic, improve rankings and increase awareness from search engines. Press release writing should be SEO optimized in order to be more effective. Keyword links to your website should be included when drafting one. You should also embed images and videos that showcase your products and services. Freshness signals are sent to the search engines when you come up with a press release. You can download press release templates here.

In 2013, Google came up with new parameters for press releases. Too much optimization can now result in lower rankings due to the violation of linking guidelines. Fewer links are now recommended, around 2 to 3 tops per article. Limit the usage of anchor texts as well. Press releases are no longer tools to your “building links strategy” anymore unlike in the past. This does not mean that press releases are no longer a great way to do marketing, we just need to follow these updated guidelines to be able to adjust and still generate the same results that we have gotten before.

There are also free press release distribution sites that you can go to if you don’t have the budget for paid press release distribution.

Headlines are one of the most important parts of your press release. Make sure that you choose headlines that are catchy and attractive. Content is king when it comes to press release writing. Appeal to emotions and be direct to the point. Keeping it short, simple and easy to read will catch the reader’s attention.

If you are not familiar with SEO writing for your press releases, you can invest by looking for a freelance writer who is an expert in SEO and the updated Google link guidelines. Check out press release writing – newswire for more information.

 

About the Author shamsher khan

Digital Marketing Trainer, Consultant and a Professional Blogger having more than 6 years of experience.  Let's meet over a coffee and discuss if you want to grow your business online or want to learn digital marketing.

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