How to Increase Chance of Getting Your Guest Blogging Request Accepted.
For both blogging greenhorns and reputable ones, guest posting serves as a springboard to widen their audience reach. But like people who are looking to do my essay, good guest blogging opportunities are hard to come by. On an infographic published by Infogram entitled “Guest Blogging Outreach Statistics,” the average quotation they received for paid guest blogs is $125.
Unfortunately, not all bloggers, particularly starting ones, have enough resources to answer for that cost. Why bloggers go gaga about guest posting?
Here are some of its SEO-related benefits:
If you’ve decided to look for guest blogging opportunities for free, you have to have a great deal of patience. Because it’s free, blog hosts and webmasters expect it to be topnotch quality.
Below are four guest blog practices that bolster your chance:
#1: Your outreach has to offer some form of personalization
Back when I was starting to look for potent guest blog hosts, my outreach template read like this:
Good day! I’d like to write a guest blog that your site can really use!Ping me for more details.”
Majority of the replies I got looked like this:
“Sure, but if this is some form of spam, please remove me off your mailing list.”
What I’m trying to point out is that you should make good impressions. Improve your chances by sounding like a genuine blogger offering value to webmasters. Consider this:
” Hi!I love how vividly you tackled the topic of iPhone X’s Face ID security threats. If given the opportunity, I’d like to add further value to your audience by writing a curated blog about how it meshes with law enforcement.”
Prove webmasters that you really have something good to offer. If you failed to impress, you’re likely to be rejected even before you turned in your guest blog.
#2: Be parallel with the host’s guidelines
If a webmaster’s submission guideline specifically commands that submissions should be “1,000 words or longer,” don’t try to sneak in a 400-word blog.
If there’s a minimum of 2 inbound links required to beef up the site’s SEO metrics, do so.
The truth is that you’re the one who’s asking a favor, so it’s just fitting to adhere to their preferred style of writing (e.g., conversational, opinionated, factual, etc.), length, or optimization requirements.
Include in your submission e-mail that you religiously followed their standards (if you did), or if you exceeded their minimum requirements. Guest blog hosts will surely appreciate your effort.
#3: Write something exclusive
I once tried to blog on a renowned travel magazine with my blog title “5 Mundane Things to Love About Malibu”
I crafted a relatively compelling blog, but I just failed in one aspect: I failed to realize that the magazine website had been hosting blogs about Malibu for the past month. As a result, my blog didn’t make the cut, because “our time frame for Malibu blogs is now closed.”
First, scout the website. What type of content/blogs does it produce? Is your initial blog idea already taken by someone? Think about diversifying, and identify topics that need further exploring.
If your blog has been talked about for a thousand times without offering anything unique, you just wasted your time and the webmasters.
#4: Vow to share your social media links
Guest blogging is a two-way street: webmasters give you that needed exposure, while you provide quality content for them to feature.
However, an ethical guest blogger’s responsibility doesn’t end once your blog goes live to the host’s website. You have to share it on all your social media platforms for a win-win situation. That way, you’ll leave a good impression on the host, for possible collaborations in the future.
From the outreach to the actual sending of your blog, always include your social media links in your e-mail. That way, you’re proving your popularity and image in the social media kingdom – that’ll help the host’s cause too.
As a wrap-up, guest blogging isn’t all about your blog content itself. It’s about establishing a good rapport with the webmaster and blog owner too. Do your part, and you’ll enjoy the benefits of increased conversion rates.
Digital Marketing Trainer, Consultant and a Professional Blogger having more than 6 years of experience. Let's meet over a coffee and discuss if you want to grow your business online or want to learn digital marketing.