In this part of the landing page articles series, I am walking through different ideas that help to get lead conversions. A good landing page should be targeted to a particular stream of traffic. When you know a particular stream of traffic is coming to your website, then you can increase the likelihood of converting that traffic into leads by using a targeted landing page. Here are some of the lead generation landing page ideas which will help you to design your website in an effective and careful manner.
Simply linking and directing visitors to a home page can leave visitors confused, or unclear, as to the action they need to follow to order to find the exact information they need. The key aim of a landing page is to optimize the user experience when visiting a site, especially for the first time. The best practices for creating a page in WordPress or with HTML is to keep it short and keyword-centric.
Focus on the content i.e. specific topic area. You can throw the relevant keywords and links.
By combining good content with good links, we can leverage landing pages and develop them beautifully.
Encourage social engagement by promoting your landing page on Facebook, Twitter and, especially Google+. And, most importantly throw up a few social share buttons along the side or at the top of your landing page. Social share buttons can help that much because you’re hopefully boosting the traffic to your landing page with ads, anyway.
There are many contradictory opinions as to whether it is advised or not to put social sharing buttons on a landing page.
But if you want to increase the conversion rate on your web page, then social share buttons are very important. Social sharing is also a more trusted medium among users than general advertising.
You can set customized landing pages for your signup form subscribers. This is the page your subscribers will be directed to, right after they sign-up through your form. It’s best to have this page confirm with your subscriber that their details have been successfully submitted – and you can thank them, too, while you’re at it!
While building a signup form, there are two major elements: A clear headline which should explain what the person is signing up for and why should they do the same. Other is to keep the entry fields minimum so that customer does not lose interest and information should be relevant.
Remember: Forms don’t need to be fancy because people don’t think much about them. Forms could be placed below the fold of the web page with an action-oriented headline. For example: “Start Learning Now”. Concentrate on weighing up the valuable information you’re getting from a lead.
Every business wants to grow their landing page with customer reviews and testimonials. The question is: Why are customer reviews so important?
They are generally the most favorite element of the landing page. But why?
They feature the real and relatable people and showcase specific value points of your product or service. A customer review is actually the main image of your landing page which speaks to everything you’re trying to communicate. Word-of-mouth marketing has always been the best, most reliable, and most influential marketing possible. “Customer reviews are the ONLINE word of mouth”.
Customer reviews are an incredibly powerful force behind landing page success. “People influence people.” Nothing influences people more than the recommendation from a trusted friend. Always remember- just for the sake of marketing, do not FAKE your customer testimonials.
People aspect of the business is really what it is all about. You customers should know who you are. A good way to gain customer’s loyalty is to provide them with free tips and knowledge about your industry.
Do you have an online product catalogue? Make it easy to download on your site. Generate leads by giving it away for free, in exchange for an email and other basic contact information.
Tips could be inspiring sentences or blog articles related to tips on how to use your product.
You can also host a webinar which is a very trending way of customer engagement. This also shows your customers how knowledgeable you are about the products and services and that you’re willing to share your expertise.
You can also provide e-books. You can convert your articles in the form of e-books. You gain customer’s trust by sharing knowledge with them.
You can use many ecommerce store plugins featuring referral programs that help you get more word of mouth sales. Businesses can plan the referral programs strategically and influence a wider customer base.
Referral marketing is the most traditional way of word-of-mouth marketing and can be accomplished by encouraging and rewarding customers.Customers can recommend products and services from various brands, both online and offline.
The Internet is a common channel for referral based marketing. It delivers abundant outlets for customers to share their opinions, product favorites, and experiences, including the company’s own website and through social media such as LinkedIn, Facebook, Twitter, and Google+.
The question is if the referral program is worth the cost? Then yes, it creates a positive value differential, both in long term and short term between customers acquired through referral programs and other customers.
The referral rewards can be in different forms, such as cash, prizes, discounts, shopping vouchers, or redeemable points. Referral programs can establish a long-term relationship with the customers.
Conclusion: There could be numerous ways to devise a customer centric marketing strategy through your landing pages. Give customers the right information, coupons, and product related incentives and you will get authentic leads and increase sales.
Digital Marketing Trainer, Consultant and a Professional Blogger having more than 6 years of experience. Let's meet over a coffee and discuss if you want to grow your business online or want to learn digital marketing.