Lead Generation Checklist for Website Owners

The success of any business depends on the continuous and constant lead generation. This is a critical thing for the success of any business. It is very easy to understand the concept of lead generation, but generating a continuous and constant lead for a business website is a bit tricky and difficult. A business owner always tries to expand its customer base. A lead is basically a person or a company(if you are dealing in B2B) that have shown interest in your products.

It happens your lead generation ideas grow old and unable to generate more and more prospects. Even that technique might be helpful for generating plenty of leads earlier. If you feel your company stuck on the way of lead generation, this lead Generation Checklist will help business owners to generate more and more high-quality leads.

The efficiency of your sales force is directly linked to how effective you are at generating leads. Use this checklist to check your online lead gen vitals.

Do you have the following?

Technology Platform

  • Web content management system (e.g. WordPress)
  • Customer relationship management (e.g. Salesforce)
  • Marketing automation software (e.g. HubSpot)

Lead Optimized Website

  • Resources page (to hold whitepapers, videos, tools, etc.)
  • Blog (with social media share links)
  • Links to social media publication channels
  • Areas for promoting content (e.g. banner ads)
  • Call-To-Action buttons (e.g. talk to a consultant, request a demo, register for a webinar)
  • Landing pages (for registration and fulfillment)
  • Connection to contact database (e.g. capture activity and registrations)

Social Media Broadcast Channels

  • Business social media channels (e.g. LinkedIn, Twitter, Pinterest, Google+, SlideShare, and YouTube)
  • Personal and business accounts
  • Content plan
  • Target audience personas and their needs
  • Understanding of industry issues
  • Agreed content topics (content that will attract people to your site)
  • Agreed formats (e.g. whitepapers, checklists, videos)
  • Agreed publication frequency (e.g. weekly blog, monthly whitepaper, quarterly campaign)

Lead Nurturing

  •  Email marketing (e.g. newsletter, content promotion)
  • Automated follow-up workflows and emails
  • Lead scoring (e.g. behaviour, demographics)

Campaign Management

  • Campaign content (primary and supporting content)
  • Social media promotion schedule (via personal and company accounts)
  • Email promotion schedule
  • Online advertising schedule (e.g. blogs, Google AdWords, LinkedIn Ads, Retargeting)
  • Offline promotional schedule (e.g. direct mail, magazine articles)

Lead Generation Measures

  • Website visitors by source (i.e. direct, organic search, paid search, social media, email, offline)


Conclusion: Lead generation is a continuous and long term process. If you put all these listed ideas in place, it will help your business to generate a high-quality lead. You can streamline this lead generation checklist and increase the opportunity for your business growth.

About the Author Kalyani Kumari

A content marketer having experience in content writing. The passion of writing and reading leads me to become a content writer. My passion is the driving force behind writing the blogs.

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