7 On-Page SEO strategies which has a great effect on Search Rankings

7 On-Page SEO Strategies that Affect Search Rankings

In the world of SEO, on-page optimization always remains a powerful factor. Here are some on-page factors influencing a higher rank in search engine result pages.

Titles, Meta Keywords/ Description, URLs, Content

  • Titles, Meta Keywords/ Description, URLs, content
  • Header tags, Images, Sitemaps, robots file
  • Website Architecture & page speed

1. Title & Meta Description

If someone gives you permission to change or optimize only one on-page SEO factor among all factors, then which factor do you choose to optimize? Your best bet is to optimise the Title. But why Title?
The title represents the summary of your web page. People always click on a page with informative and catchy titles. Keep your title short and descriptive which is suitable to summarize your content.
Another important factor is the Meta Description. It does not directly affect the SEO search results but it helps to get more clicks from users.

2. URL structure

Informative URLs provide trust to users that they are clicking on the authorised webpage, not on the spam web pages.

For Example:

On which link would you click?
Of course, first URL, because it looks more informative and trustworthy than the second URL.
Quick tips to create the best URLs:

  • Don’t use dynamic parameters in URLs
  • Use human-readable format
  • Use keywords in the URL
  • Keep your URL short, whenever possible
  • It looks great if your URL matches the title of your web page
  • Exclude unnecessary words from the title
  • Don’t use capital letters in URLs
  • Don’t use unnecessary keyword

Rand Fishkin on MOZ 15 SEO best practices for structuring URLs is a great read for someone who needs help creating good URLs and achieving better search rankings in any search engine.

3.Create Unique Content & Optimize It for One Keyword

Content will always remain the king in the world of SEOs. Creating great keyword centric content (Which is not the same as keyword stuffing!!) is one of the most important factors for search engine rankings.
If you have great content (that follows Google’s guidelines), then no one can stop you from receiving a top rank in SERP. Don’t target too many keywords to one webpage. Optimize your web page content only for one keyword. It will stimulate better results.

4.Sitemap & Robots.txt

Build a sitemap for both users and search engines.
Why Sitemap?
Sitemaps are useful to navigate the whole site from a single page.
Create an HTML sitemap for users so that users can navigate whole the website from one page.
Create an XML sitemap for a search engine so that search engine spiders can crawl the whole website.
robots.txt: Use robots.txt to allow search engine bots to index your website and prevent bots to index unwanted web pages.

5.Website Architecture & Interlinking

Always build a website that can be easily navigated. It should easy for users to find the content they want. Don’t keep doorway pages. It can harm your site or create a bad user experience.
To provide a comprehensive user experience, users should be navigating the whole site from any of your web pages. So, interlink your web pages. It’s good for users as well as Google (Search Engines)
And don’t forget mobiles!!
The use of smartphones is increasing day by day and people using them for surfing, shopping, catching up on the news, and everything else under the sun. Google is providing mobile-friendly labels, especially for mobile searchers. Make your website mobile-friendly, so it can rank in mobile search results. A mobile-friendly algorithm had been rolled out by Google. So, the mobile-friendliness of the web page is also important to get a high search rank in mobile results.
Check your mobile-friendliness of your webpage on Google’s Mobile-Friendly Test

6.Header Tags & Image ALT Texts

Header tags are important to show the important content of the web page that is displayed when a user searches for a particular kind of article or blog. Google considers texts which are in header tags as an important text of the content.
Your page must have one H1 tag. You can put more than one H2 tag and other header tags.
Always give bold or italic effects to some important words and alter the text to the images.

7.Page Speed of Websites

No one wants to wait for a long time to load any web page. People leave those pages and click on other results instead. So, page speed is a great way to delight your users. Normally page speed between 2 to 5 seconds is ideal for a nice user experience. Use Google’s page speed module to get suggestions for improvement. You can also check your web-pages speed to determine if any changes must be made.

Some suggestions are to improve speed:

  • Magnify HTML, CSS, JavaScript
  • Leverage browser caching
  • Optimize images (Reduce size of images & combine them into CSS sprite)
  • Defer parsing of JavaScript
  • Reduce HTTP requests

 

Bonus Point
What else can you do to boost your rankings?

Acquire good links. Don’t concentrate on quantity, Acquire less but high-quality links instead. Always be active on social media, generate impressive content and follow the Google guidelines to prevent penalties.


Wrapping Up: First check all of your on-page factors precisely. Then work on link building and other off-page techniques. Off-page SEO techniques are unable to drive good results until having an on-page optimized website.

Make great use of Google webmaster and Google Analytics to see the performance of your website.

About the Author Shamsher

Live Instructor-Led online digital marketing trainer, a consultant, and an affiliate marketer with over 8+ years of experience View Course Details if you want to grow your business online or want to learn digital marketing online from anywhere.

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