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How to Optimize Landing Pages for Your Service Area

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When managing a local business online, it is best to make sure that your landing page is the strongest part of your website. Landing pages play a very important role in any digital marketing strategy and you will need ours to help show your visitors what your website is all about and where your company is located.

When your business is not just present online but it is also geographically located, you will have to make sure that your website attracts people who are targeted in your location, in order for you to make the most out of the local market in your area. Here are some tips which will help you optimize your landing page in order to achieve that.

Use local SEO

Local SEO is probably the very first thing which will help you out a lot when your company has a physical location. Probably the most important thing here is to make use of the right keywords for your field of work. No matter what your niche is, every location on the map has different trends regarding keywords and they can truly help improve the visibility of your website.

By adding the right local keywords to your landing page, you are not only helping your website be easier to find on Google searches but you are also effectively attracting people in your area who have searched for those keywords.

In addition to using unique keywords for each area you serve, you should also think about providing your customers with a different landing page for each city. This will be very helpful if you serve a very large number of cities and it will allow you to rank organically for relevant queries.

Create interesting content

Probably one of the most important things in every landing page is to make sure that it only contains content which the user will find interesting. When running a local business, you will need to keep in mind that there are quite a few things you need to add to your landing page in order to make it more complete.

First and foremost, you will need to provide the potential customers with some information about your products and your services as well as the local areas in which they can find and purchase them. You can always also incorporate visual elements into your landing page which will keep the interest of those who open your website. Pictures, videos and info graphs are always great ways to give information on your landing page without straying from the main point of your website.

The more interesting the content of your landing page is, the more likely the user is to spend time on your website and give your products and services a try. Always inform the user about your service area but don’t make that the point of your landing page as it can get tiring pretty quickly.

Don’t target multiple regions or cities

The biggest problem that can pop up when trying to reach out to more than one place at a time is that you might end up adding too much information to your landing page which will essentially not be what the user expected. The landing pages must always have value and they shouldn’t make the user feel like they wasted their time visiting them.

The trick here is to stick to one area at a time, even if your website is aiming towards multiple locations. You should not be too aggressive when trying to reach out to potential customers. If your business is located in one country in particular, you should pick the biggest cities and start there. This will significantly reduce the amount of uninteresting and overly-repeated content you have to create for each area and it will make the reader a lot more interested in your actual products and services.

Your landing page should focus on helping the searcher find an answer to the question they looked for through their search engine. If you are providing a particular type of service or some products which are applicable to one local area, you should also make sure that your landing page has information which will be useful to the locals who need them.

By sticking to providing information which is more general but still applicable to the population you are aiming for, your landing page will be freed of the low-quality content which will make it uninteresting and tiring to the user.

Make sure your landing page can be easily found

When creating your website, it is very important that you make it as easy to navigate as possible. This, of course, includes your landing page, which should always be easy to access at any given time by the user. The landing page is the one that gives all the initial information your potential customers will need in order to better navigate your website and it will help them get a better understanding of your company and its products and services.

In order to make the landing page as easy to find as possible, you will need to make sure that the user can easily access it through the main navigation. If your website covers many different physical locations, it is best to separate them into different categories and make them accessible through not only the navigation menu but also the landing page, so that they are as easy to find as possible.

When the first thing your potential customers see are useful things on your landing page and when they know they can go back to it for more information at any time, they will look at your company in a much more serious manner. This ensures that you put a lot of effort into your website and really care for the good user experience that your website can provide.

Making your landing page interesting to your local market

While there are many ways to optimize the landing page of your website, you need to make sure that it is always optimized based on your company’s needs. When targeting the local market, you will need to make sure you have a way to make your page more visible to potential clients in the area. SEO is a great helping hand for anyone new to online marketing and it can help attract many customers to your website just through some keywords on your landing page.

Your service area can be as wide as you wish but you shouldn’t over complicate your landing page by adding too much information about every location. As long as you keep it simple and to the point, but at the same time use ways to keep the user’s interest, you will be able to reach out to your local community and make your business more well-known in the local market.

About the Author Kristin Savage

Kristin Savage has graduated from Columbia University where she was majoring in Germanic Languages. She has been a writer at Pick Writers for a few years and is known for her thorough approach to all the tasks and aspiration to fulfill assignments with flying colors. 

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