A logo creates a long lasting impression of the company on their customers. A logo is more than an image, its a symbol, and serves a great purpose of representing a company and establishing a brand name.
A good logo is that, which narrates the story of a company and designing that perfect, unique logo is not so easy.
In this post, I have tried to mention a few insightful tips that designers could get help from regarding designing of a logo.
A logo represents your company and while using color, shape and font you should keep in mind the heritage and basics of the company.
Logos should be simple; something which can be easily memorized and associated with by the viewer.
Trust is the most essential need for the businesses. The Logo should convey that message of possitveness on which the customers can bank upon
Most importantly, your logo should be unique from other companies so as to debunk any confusion from other companies and brands.
Understanding the Business
Since the Logo acts as an identity form for the company or business, it should in some way reflect the nature of the business for which it stands.
Identify the target audience.
Logo is a visual summary of your company’s brief. Make sure it represents as such.
Integrating the company Name with the Logo
It is best practice not to use complete company names in logo, especially if it is too long.
The inter-weaving of the text and Design should make adequate sense.
One very widely usedpractice that serves the purpose of integration easily is to use abbreviations of the company or some initials pertaining to the company and business with the visual design.
Choosing the right Color Scheme
Mixing and matching many colors without proper sense of balance or need can make even the best possible logos look like disaster.
The color scheme should ideally be smooth and soothing to the eye.
It is imperitive that the designer, understands the psycology of color and their relationship with each palette and shade. For instance:-
Red: bold and energetic
Orange: friendly, creative, hope
Pink: soft, fun
White: simple, peace
Yellow: happiness, cheerful
Blue: Sky, professional, trustworthy
It is a practiced approach to approach professional logo designers and give them the idea that you want to be made in the form of your logo.
Before hiring a professional it is advisable to do thorough research on the available designers and glimpse through their portfolio and experience sheet, as experience and psycology of comprehending ideas into color plays a crucial role in the art of Logo designing.
Don’t settle for the first draft sample that you recieve from the design team. Even if it looks the best possible outcome, learn to demand more and ask for some changes or some inputs that they can provide in order to better the logo or even alternatives.Once a logo is chosen, it will represent your company for a long time to come, so it is best to take ample time in designing if it sets well with the company and its identity.
These steps are not necessarily in any particular order, and you can choose the best approach that suits your agenda. There can be many more things that can go into the desigining process of the Logo so feel free to experiment and find out what works best for you.
However, with these basic guidelines you will never go astray at desigining that perfect logo for yourself.
About the Author-
This is written by Manisha Singh. She has significant experience in content writing and love to write about new technologies. She works at Para Development. Manisha loves to read classic novels and hanging out on the internet.
Digital Marketing Trainer, Consultant and a Professional Blogger having more than 6 years of experience. Let's meet over a coffee and discuss if you want to grow your business online or want to learn digital marketing.