In today’s tech-centered market, nothing is important as your online reputation. How other people perceive you on the web can make or break your efforts whether you are trying to grow your company or build your personal brand. This is why it is so important to manage your online reputation as much as you can. How exactly do you do this? Here are a few books to get you started and that can help you understand the importance of online brand management in today’s market.
Hustle is about more than finding the motivation to work hard and find success, it is an inspirational career guide that can help any person take a fresh look at their own path to success. Before you can manage your reputation online you need to know what you want that reputation to really be, and this book will help you get there.
One of the best ways to help establish a strong brand identity or to change a current reputation you may have in the market is to start using SEO to your advantage. If you can control what is popping up in search engine results about your company, you can control what people are seeing and reading about you. This book not only talks about the importance of SEO and helps readers understand what it really means, but it gives you real-world advice on how to use it to grow your brand or your business.
If you want to have a strong online reputation, then you need to start creating strong content to back that reputation up. In Everybody Writes learning to create ridiculously good content is the name of the game. Handley will show you how to create persuasive and engaging content and how to use that content to manage your brand reputation to the best of your ability.
If you are looking for a clear, simple and to-the-point book on how to manage your online reputation, this is the title for you. This no-nonsense book explains what an online reputation is and how you can easily start managing that reputation by managing what people see when they search for you. Mayfield puts this all together in an easy-to-follow and easy-to-understand format that is perfect for beginners.
Spin Sucks is a more PR-centered book but it takes a really detailed look at managing your reputation, not only online but in life with your customers. This book will help you learn how to communicate honestly and how to real and trustworthy version of the reputation that you want to have. This is not a book about deceiving the public or spinning bad press into the good press, it is about realizing that people can’t easily be fooled and that sometimes authenticity is key when it comes to effective reputation management.
Conclusion: All five of these books are powerful titles that can help you better understand your business and your brand and help you manage both your personal and professional reputation online. We think these five books are a great place to start. What other titles would you add to the list? Let us know in the comments below.
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