“GREAT THINGS TO KNOW ABOUT WHATSAPP”
Whatsapp is not an uncommon word for us. It was Founded in the year 2009, Whatsapp messaging is unique and simplified the concept of messaging services. It Offers rich value features that include instant messaging and sharing, automatic contact addition, and Wi-Fi operations, WhatsApp alone has 500 million monthly active users.The Whatsapp App was later Purchased by Facebook for $19 billion dollars in Feb 2014, WhatsApp has made it be the most discussed and must have the app on the phone now a day.
One of the utmost advantages of Whatsapp which made it most used and a common app is that It does not interfere users with irrelevant ads. With so many users and continuous use of the app by people made it very friendly app in personal and professional life. Moreover, it can be used as an effective tool to promote your small business. Well, that’s not so common thing that you would have heard but it is the true and practical thing.
If you are working for the company which organizes events then WhatsApp Messaging Group is a great and effective way to keep people up-to-date about the event. Once you have the phone number of attendees, you can easily crisscross if they use WhatsApp and you can send the invitation to them for a group related to your event. You can upright update and supporting multimedia content about your event, and can share the pictures related to events and share them with members.
Group targeting is one of the best ways to section and targets your customers. WhatsApp Messaging allows marketers an advantage to create groups of alike interests and starts discussions. This way you are able to get the better insights of another business owner by simply adding them to a group that you created.
Another great advantage of this feature is that there are more chances of your message to go viral when the participant or anyone shares the content with their friends.
A wise sales trick – If you do keep a regular check on WhatsApp instead of using other communications such as direct phone calls, messages, emails etc then surely there are the chance that you will get 40% more responses. When companies start using WhatsApp Messaging for customer communication, they notice better response and engagement.
By using WhatsApp messaging one gets the quick response. Which is not quite possible while using emails and other ways.
Short message services that we know as SMS has till some extend is being replaced by Whatsapp. Companies have acknowledged that WhatsApp can be a very strong marketing tool.
You can easily use WhatsApp Messaging to send images, audio files, short video clips of your products and text messages to users across the world. Unlike SMS or Email, there are not as much of restriction on the format moreover the delivery chances are higher.
To get a good response from your customers, you will have to come up with the creative traditions to promote your business using WhatsApp. For example, Colgate invited people to send selfies of their smile via WhatsApp, to a phone number displayed on the toothpaste pack.
The Best thing about WhatsApp is that almost everyone uses it and it does not involve any training. So in companies, employers can get in touch with each other for any updates, changes, targets and all. People in a field can have the fair idea about the things going in the office. Another advantage that attracts everyone’s attention is, employers, don’t need to explicitly ask the team every time to check WhatsApp messaging as they are nevertheless hooked to it.
You can request your customers to add you if they want to be notified of special promotions and discounts related to your business or work. This will expand the business and the productivity of the company. It can also be used as a communication option for customer service inquiries.
Wondering how brand management can be done through WhatsApp? So here I explain what happens is smaller businesses basically do not hold huge budgets for branding and online marketing for their brand. This is when WhatsApp comes in the picture—paving the way for operative user experience and helping them stay in touch with the customer’s fluctuating preferences.You can assimilate WhatsApp Messaging services with your overall branding strategy for effective brand positioning and management.
Advertising and soliciting business on WhatsApp is the great way to improve your relationship with your customers can use WhatsApp Messaging to share your blog posts, provide news and updates, and communicate with your customers and readers. Give them a reason to like and trust you.
WhatsApp could be a boundless tool for customer support simple because of its wider reach. Your customers would always prefer to send you a message over WhatsApp messaging rather than calling a helpdesk number or raising a ticket.So, choose WhatsApp as a customer support tool only if you have lesser number of customer requests.
For expanding up your Business you can also organized surveys and focus on the group discussion with your customers, suppliers, and employees and target the market segments on real time. Sometimes you can also choose some of the group members and alert them for the time from which you are going to start the discussion and what will be discussed during the discussion so that they can be also prepared well by themselves.
The simplicity of a Whatsapp Messenger makes it most popular and user-friendly at the same times its features like broadcasting, sending pictures etc makes it a business tool too.
So do not think much and go for it and have a great success in the future.
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Digital Marketing Trainer, Consultant and a Professional Blogger having more than 6 years of experience. Let's meet over a coffee and discuss if you want to grow your business online or want to learn digital marketing.