Social Media Bowling. Get content on high-profile social media entities to “knock-out” out others on SERPs on certain keywords
Choosing the right content/topics – High KEI. Or in other words, not focusing on the head-terms, nor the long-tail, but somewhere in the fat-middle.
PR/Media – (link-backs from authoritative sources)
Developing user generated content schemes/mechanics that is relevant and have value-add (Q&A systems, “knowledgebase”, digg-like features, comment moderating/monitoring, forums, user-profiles, etc)
Internal cross-linking keywords to spread Pagerank
Managing Keyword Density – content tweaks to optimize for the right keywords in content, sometimes called “writing for SEO” – however, there is a fine line between on-page keyword optimization and keyword stuffing. You can usually tell when you go overboard when its annoying to a human reader.
Reviewing analytics and SEO monitoring systems to measure efficacy. “What gets measured, gets managed” – Peter Drucker
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