Once upon a time, SEO was a three letter word that had shady connotations. It was the Wild West of Googledom, and many unscrupulous webmasters took advantage of certain tactics that lured many website owners into agreeing to implement these on their domains.
However, SEO need not be the unfriendly or downright sneaky thing you do in the middle of the night– the way some dieters sneak into the kitchen to down a pint of mint chocolate chip ice cream.
In the craziness of chasing after elusive page ranking, many have overlooked the basic function of a website.
Customers, business owners and so on. In short, websites are for people, not search engines. In no other area of your brand’s presence is this more true than in social media marketing. Second to that are the actual websites of ecommerce businesses.
While it is simple advice, many still overlook the fact that getting an organic listing on a search engine is an effort that takes old fashioned time, sweat and elbow grease. But not necessarily all done by you!
You can still take advantage of some automation and help from outside. Just remember in the end, if you’re not offering something useful to the person on your site, growth will be slow to come by.
We’re talking about going back to basics, and here’s how to do it.
People can sense when a webpage is hastily made versus well thought out, and will correspondingly react with their own level of attention or lack thereof. Well curated content will build trust and that is what optimization boils down to.
This means that for your website to be adaptable, you’ll need to create a strong base of marketing, keyword research and participating in various online communities to build a robust website that can weather algorithm changes and other trends still to come.
Having an organic SEO approach is the best way to ensure your page ranking steadily increases. Rather than look for the next tactic out there, we recommend investing in quality content and optimizing for when it matters, instead of taking a gunshot approach to SEO.