Tell me if this sounds familiar:
“SEO plays a vital role in making sure that you achieve your goals.”
You have decided to use SEO as your main traffic strategy while you continuously optimize your page so Google can provide you with thousands of visits a day, for free. To do this, you get distracted by studying which keywords will attract more traffic.
After working on it for weeks or even months, there have undoubtedly been results, but you’re still not where you’d like to be, on the first page. Nothing you do seems to be helping your website, and you cannot stop wondering, “What’s going on?” What am I doing wrong?
The good news is that we’ve all been there. SEO is one of those digital marketing strategies that can give results with time and patience. You are still learning, and with some adjustments, you can probably achieve that first-page ranking that you so desire.
In most cases, the lack of results is due to small errors. Once these are corrected, everything will go smoothly. These are six of the most common SEO errors along with some suggestions to correct them:
- Not Researching and optimizing for Keywords
Determining your focus keywords should be the first step in creating you SEO strategy. Although it may seem pretty straightforward, many marketers and brands still struggle with it.
When the concept of SEO was fairly new, optimizing your content for keywords used to be quite simple.
How should we go about optimizing content for keyword in the right way? Start by picking keywords that have low competition but high search volumes.
This ensures that a decent number of people search for them, but they aren’t being used by many of your competitors. You can use of tools like Moz Keyword Explorer, Google Keyword Planner, or KeySearch to find the right keywords.
Finding the right keywords is the key aspect of SEO. taking time to research your keywords will help you set your brand apart from your competitors.
- Not using Google Analytics
SEO is not just about getting massive amounts of free traffic. It is also about conversion.
It is easy to focus only on phrases or words that can give you more traffic, but traffic is not solely what matters. Many times, the fewer volume phrases tend to produce better results because they are more specific. Although it seems that reaching the top positions in those words has less value, in the end, those are the ones that will improve your results.
The only way to find out if this is effective is to check it, for this it is advisable to use Google Analytics. Google Analytics can help us to track the tracking keywords and then compare them to see which ones produce the best results. This will make the process of discovering in which words it is worthwhile to invest your time and effort.
- Not taking local searches into account
Generally, in order for your business to have improved results, it is better to focus on a certain city or region. Start by including specific keywords to the region.
It is also advisable to include an address and a local phone number in your page, such as in the header or footer, so that it can be found in the local results.
- Quantity above quality
It is true that there are a lot of ways to easily obtain a high volume of links. Until 5 years ago you could manipulate Google and buy links, but now it’s not the emphasis is no longer on quantity but on quality. Nowadays Google has mechanisms to penalize those who try to improve their positions with fake links.
A single link from a blog or popular page could improve your rankings more than hundreds or even thousands of low-quality directory links. Yes, they are harder to get, but that is why search engines have so much confidence in them. Therefore, everything is based on getting links that:
1. Are relevant to your website and industry.
2. Do not have many outgoing links.
Have quality. Better a good one than ten mediocre ones.
- Poor content
Two popular ways of creating a lot of content include hiring low-cost article writers and using spinners – software that takes an article and “rewrites” it so that in the eyes of Google they look like two different articles.
Why is this not a good idea?
The content not only has to be optimized, but you also have to make a good impression on the readers. Readers are not stupid, they can know if the content is unique or valuable, and if it is not, they will lose confidence in your website.
Therefore, if you need external content, instead of hiring low-cost writers, hire writers who are capable of producing original articles. It is likely that you will have to pay much more, but in the long run, the investment will be much higher.
- Same anchor text for all the links
Anchor text optimization is crucial. For this reason, using the same anchor text for the same links is highly penalized.
It is important to change, make variations and not focus on a single word. Use variations in the word or phrase to make it look more natural for both the readers and the search engines. Try not to use the same keyword more than 50%.
- Not creating worthily content
If you want other pages to link your website and share your content, you need it to be exceptional. Post valuable content such as tutorials, useful lists or just valuable information.
For example, if you have a job offer, the first thing you have to do is to think that the readers are interested:
1. Work conditions
3. About the company
Once you have studied the interests of your readers, and what they expect to see in your article, think out of the box. Study what others are missing and offer your readers the best. If you are not confident enough about your content then it is surely not worth enough.
Google’s objective is to provide the users with the best content. If you share this objective, your site is more likely to be found in the first pages.
SEO is a major part of digital marketing. Doing it correctly will not only bring in more visitors but also increase visibility. Investing in the right tools, resources and personnel will make all the difference. Avoiding these mistakes will definitely will help you increase your websites ranking.