As an SEO Expert, I find that companies come to me frequently because their web reputation has been injured, many times unintentionally by their own staff and sometimes through no fault of their own.
Let’s take a look at a few rules of etiquette that you should follow to keep yourself from becoming a statistic in the bad category:
- Spend some time listening to your audience before you join the conversation so you can gain an understanding of the language, the tone, and the expectations of the conversation participants.
- After you begin to interact with social media elements, use the information that you gather watching and listening on social networks to ensure that your strategy is targeting the correct people and the response to your input are positive.
- Track your site metrics to see if there are any sudden spikes or dips in your web traffic which could indicate that your involvement is effective or ineffective.
- Provide only content that adds value to the conversation. If your content doesn’t add anything or is inaccurate, the other participants will either ignore you or begin to destroy you.
- Use RSS Feeds instantly update those who have chosen to watch your content. This means that your links will spread faster than you could ever imagine.
- Keep in mind that social media social media is all about relationships. Both engage in and be willing to encourage participation.
- Make an individual approach as an expert in your service or products. Approaching as the business or company will automatically create suspicion. They may think you are just there to sell something. If you don’t have the time yourself, consider hiring blogger or others to handle your company’s social-media participation.