For both small companies and large enterprises, social media can cause a very powerful opportunity to engage with customers, industry influencers, and prospects clients.
An effective digital marketer will be deeply aware of conversations online that are relevant to their brand and product or service offering. They’ll jump into a conversation when essential to help answer a question or provide insight. They’ll also help manage online discussions about your business & brand. And they’ll engage their viewers and get them excited about what the company is doing.
In this article, I have listed 5 of my top social media tools to help you manage your social media channels and do effective social media marketing and the people management.
One of the best parts of Buffer is its speed which allows you to schedule posts throughout the day and its simple, updated interface. It’s very easy to login to the system, easily compose an update, and publish it to Facebook, Twitter, LinkedIn, Google Plus, or all four channels at once.
While there is some overlap between the functionality of Buffer and Hootsuite, you can do a lot more with Hootsuite, such as publish to more social sites, view the streams of multiple social channels in one place, get detailed analytics with data graphs and charts, take benefit of fairly strong of functionality for social media teams, and more. One of the interesting featureI enjoy most is that you can view your Twitter lists and each person on your lists’ followers, following, and Klout Score.
Mention is great for helping you monitor the web and social channels. It allows you to pick up important conversations and then jump in and answer right away. You can login to your dashboard and right away see and manage online mentions of keywords you’re tracking. You can also get email alerts sent to you for added convenience.
When it comes to managing your Twitter followers and finding new and interesting people to follow, Tweepi won’t dissatisfy. You can see who hasn’t followed you back and vice-versa and unfollow people who you no longer feel are significance connecting with.
Feedly is my go-to site for organizing and viewing all of the blogs and sites I follow. I use Feedly to read through posts on different blogs and Feedly lets me comment on posts and act together with different communities very efficiently. It’s really easy to find and add feeds that interest you and are related to your business. Commenting on others’ posts with helpful information and advice is a great way to make greater awareness of your own blog or website.