SEO is one of the difficult things to predict and one cannot think of what the future of SEO is. Though SEO takes a lot of time and efforts, proper SEO techniques can do a lot for your business. One should show lot of patience and dedication in using SEO strategies. Here is the cheat sheet of SEO that will make the task of implementing SEO much easier. Follow the below steps for a great SEO strategy.
Selecting the right set of keywords is one of the important things to do, if you want results without much effort. You should put yourself in the shoes of potential customers and get an idea of what the visitors look for. You should start keyword selection based on this. Make sure to keep the keywords short. Use Google Adwords to check the database of keywords you are going to come up with. Look for keywords with low competition.
Make smart investment
You should be able to identify the limitations of your business. It is better to invest sufficient amount of time and energy. If your maximum number of customers is from local place, then it is good if you could focus on local market rather than global market. Consider the locality to make sure that the results appear on search engine results. If you are looking to expand your business globally, you should consider presenting the data in such a way that global results are better.
Select the domain name carefully
Domain name plays a very important role in SEO. It is better if you can use the keywords in domain name, as it helps you to describe your business easily. If you think it doesn’t sound right, and then avoid stuffing the keywords in domain name. Make sure to keep the domain name short and simple, as people remember domain names that are easy and simple. This will also increases the number of visitors to your website, which results in high search engine ranking.
Identify your competitor
To succeed in every business, it is important to have competitive intelligence. Know about your competitors and what they d to succeed in their business. Know their marketing strategies and search engine optimization techniques. You should have the desired skills to improvise the marketing strategy of your business. The faster you change your strategies, the easier it becomes to get search engine ranking.
Managing website effectively
Search engines often look for good content that is original and is linked directly to authenticated websites. You should manage a number of factors that help you land on first page of search engine results. The errors on any site page should be fixed immediately. Building effective links help you drive huge traffic to your website. Moreover, the content should be user friendly and be updated on a regular basis.
Changing algorithm of search engines
Google and other reputed search engines change their algorithm on a regular basis. Webmasters should stay up to date with the changing algorithm and changes requirements of search engines. In the past few years, penguin, Panda, Hummingbird and other Google tools, showed a positive effect on SEO. There is a lot more to be done by Google to enhance search engine results. Google will provide high page rank, each and every time you publish fresh content on your website. The freshness of the content is accessed initially by Google, based on which your website is ranked. When the Google spider crawls and indexes your page, the first thing it sees is the quality of your website and its content.
Black Hat SEO
The ultimate cheat sheet on SEO is avoiding black hat SEO techniques. The term black hat is used to describe bad and illegal SEO practices. This includes buying unauthenticated backlinks, over stuffing with keywords, illegal linking with networks and many more. All these things tend to violate the rules and regulations of search engines. Therefore, if you want to rank high on search engine results, it is better not to follow black hat SEO techniques.
Using longtail keywords
Long tail keywords refer to the phrases that are made up of more than two or three words. More are the number of relevant words, more is the search accuracy. It is ideal to use as much as longtail keywords as opposed to high trafficked keywords.
The bottom line is Cheat sheet on SEO enhances the visibility of your website, which will eventually drive huge traffic towards your website. People will realize this cheat sheet, once they use it and get positive results. Most of the reputed SEO companies in USA follow this cheat sheet to make your website rank high on search engine results.
John Matthew working as digital marketing expert since 2008, he started his career as social media professional with NTD Telecommunications. John played vital role in developing following brands Logitrain, Crawford and O’Brien, PiggySEO. When he is not working there is 99% chance, he’s praying with his family. Follow him on Google+
Digital Marketing Trainer, Consultant and a Professional Blogger having more than 6 years of experience. Let's meet over a coffee and discuss if you want to grow your business online or want to learn digital marketing.