Social media is a very powerful tool for business owners to reach out to as many people as possible. There are millions of social media users around the world. One of the reasons why social media is effective is because of the use of video.
According to statistics, sites that have videos generate more interactions and conversations. If you are a small business owner, you must maximize the use of videos in order to increase interactions and send a clear message to your target audience.
Over 65% of online users watch almost the entire video depending on the length. They are also more enticed in knowing more about a company if there is a video that comes with it. They prefer watching videos than reading long articles or just staring at still images.
Animations and motion graphics are commonly used by companies. They can explain their message better by using these animations. They simplify the concept. Although they still include text to read on the video, it is way easier to understand.
You need to assess first whatever your business needs are in order to get your message across clearly. There is a slight risk though. You may not be able to explain everything on the video. As a result, miscommunication could take place.
In the end, you should still take time to create a more meaningful video for your target audience. Check the infographic below so you will understand more the power of videos.