The usual way of issuing information from the press is done mainly by writing a press release. It is an official, authorized statement about the policies and the activities of the organization. The press release should be factual, correct and the project policy should be clear without any ambiguity because the company or the government has to stand by it.
Image Credit: indiegamegirl.com
It should not leave any scope for misreporting. It is then sent to various newspapers, periodicals and even to the radio and the television news offices. They should also have to communicate with the news agencies, which have direct contact with the teleprinter of the main newspaper offices in the country. The news agencies then will edit it and will not send out it entirely, so it is always important to send out the full release as widely as possible.
The press release is mainly written in a journalistic style and it should follow the principles of news reporting. The introduction or lead should in summary format. They should answer the five W’s and one H as it includes in the news story. In the second paragraph, they should elucidate and elaborate the points.
It should contain facts and information so as to grow the interests of the readers and it should try to cover all aspects of the specific subject or topic. It should not be lengthy, concise and to the point. The piece of writing should be clear without having any ambiguity. As far as possible each story should try to complete within itself. The memory of the public is short and they would not go to remember what had been said about a subject a couple of months ago.
They should main a consistent format. The name of the agency from where it is going to release should be given on the top. The date and place are given on the top right side. It should also have a title or subtitle. In case of releasing from a non-official organization, it is important to mention the designation and the telephone number of the person during release.
Do know more about the some of the free press release websites!
Press releases are an important part of any public relation strategy. It is a short compelling document detailing the product releases, event announcements, and other newsworthy items including company products.
There were few basic things required for a great press release. And it will make the company look more professional, accessible and attractive for the writers who were looking for stories.
Have a look at the sample of the Press Release Sample!!!
WRAPPING IT UP:
Press Release is an important document that needs to be published in while launching any new business or you are looking forward to bring any new product to the market. It helps the people to recognize you well as the information released through the press release has genuine resources attached.
Digital Marketing Trainer, Consultant and a Professional Blogger having more than 6 years of experience. Let's meet over a coffee and discuss if you want to grow your business online or want to learn digital marketing.