What is Social Bookmarking in SEO?

Social Bookmarking Sites are the latest craze in the World of Social Media.

But what is this Social Bookmarking and why Social Bookmarking Sites are so important for SEO?

Well, as per technical definition Social Bookmarking is a user-friendly taxonomy system of Bookmarks. Social Bookmarking Sites are the sites on which internet user save their links to pages that they either like or want to share. These bookmarks are often public and it can be viewed by other members of the site, where they are stored. People can view these bookmarks by category or tags, or even via a search engine.

In simple terms, social bookmarking is simply tagging a web page with a web-based tool which can be easily accessed later. Instead of saving them to a web browser, bookmarks are saved to the web. These bookmarks are online, so they can be accessed from any place (internet connection should be available) and hence can be easily shared with friends.

Not only the favorite websites can be saved and send them to the friends, but can also look at what other people have found interesting enough to tag. On these sites browsing generally based on popular or recent or from a particular category like current news, new shopping trends, current affairs etc.

Many online bookmark management services have been launched since 1996, Delicious founded in 2003, popularized the term “Social Bookmarking” and Tagging”.

There are many Social Bookmarking Sites available, some of the most popular Social Bookmarking Sites are:

Stumble Upon

Scoop it




Know more about the list of bookmarking websites here!

Social Bookmarking Sites have become so popular and advanced that many new features like ratings as well as comments are added.

Characteristics of Social Bookmarking Sites

Social Bookmarking Sites makes one’s life easier as one can use these sites to save bookmarks online. Once these bookmarks are saved, they can be accessed from any part of the world and from any computer.

Key Characteristics of Social Bookmarking Sites are:

Free server space: The space provided by Social Bookmarking Sites are literally unlimited and hence there is no limit for bookmark storage.

Unique web address: Social Bookmarking Sites provide a unique address to its user which they can share with their friends and business associates.

Social Bookmarking sites allow rating for bookmarks: Ratings of the bookmark become very useful for new visitors as they can take decision-based upon these ratings.

Social Bookmarking Sites allow sharing of bookmarks: One can share a bookmark with selected or all members of that Social Bookmarking Site.

Display of most popular bookmark pages: This works on the principle of social recommendation, on the basis of common interest some Social Bookmarking Sites serve bookmarks pages to people who have similar interest as those who have tagged them.

Tagging of web pages: Tagging makes the search much easier.

Benefits of Social Bookmarking Sites

There are a number of advantages to submitting content to one (or more) of Social Bookmarking sites.

  • Social Bookmarking Sites also help the blog posts to get indexed more easily and hence increase the traffic to the website.
  • Social Bookmarking sites help to increase brand awareness. The more people who have access to bookmarked content, the more likely that the content will go viral.
  • Social Bookmarking Sites provide an option for sending a notification, as a result of which when anyone creates a bookmark on that tag, sites sends a notification. This helps to keep oneself up to date about a tag.
  • Social Bookmarking Sites gives portability to access bookmarks of that account from anywhere in the World. These sites provide a sense of security as once information is bookmarked one will never lose it.
  • All Social Bookmarking Sites gives one-way links that the search engine recognizes and helps to build Google Page Rank. Search engines like Google, usually show the results even from the bookmarking sites. So if a site is bookmarked then the chances are high to make the website visible. Social Bookmarking Sites allow an individual to submit content and then have it voted by other members or users.

Drawbacks of Social Bookmarking Sites

  • Increase in Competition: Social Bookmarking Sites have become very popular and are easily accessible as a result there are more people on popular Social Bookmarking Sites. It seems as if Everyone is Doing. As a result, competition has increased.
  • Spam: People are getting used to spam. Many people ‘spam’ the Social Bookmarking Sites with crappy blog posts. If used in a correct manner social Bookmarking can bring loads more traffic and help build relationships.


Conclusion: The Social Bookmarking provides a strategy by using which, one can market webpage, services, articles and more with zero investment and maximum profits. In today’s World Social bookmarking sites are being used as intelligent search engines.  So in SEO Social Bookmarking Site plays an important role.

About the Author Kalyani Kumari

A content marketer having experience in content writing. The passion of writing and reading leads me to become a content writer. My passion is the driving force behind writing the blogs.

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