YouTube Marketing Job Interview Question-Answer for Beginners

Today YouTube alone has more than a billion visitors every day. This makes YouTube as one of the most important marketing platforms. It has become inevitable to scale YouTube reach to grow a business which makes your expected job profile an important position. 

Here is a list of questions-answers that are frequently asked in the YouTube Marketing job interviews to help you ace this fun job. The questions are in the increasing order of difficulty to make you comfortable gradually: 

How does YouTube Marketing benefits a business?

Ans:- YouTube marketing benefits businesses in a number of ways such as increasing the reach of the products, developing a direct feedback mechanism and an improved communication channel. YouTube marketing provides a personal touch for the potential leads and therefore helps in better conversion.

What is the one strategy for success as a YouTube Marketer?

Ans:- Delivering authentic brand content is the key strategy to build honest relations with one’s customers. This way we can not only convert our leads into clients with confidence but also win their trust by standing up to their expectations.

Can you name 5 best practices for YouTube content?

Ans:- There are many but 5 of them are: preparing a YouTube content strategy and calendar kickstarting the campaign; being aware of our competitors; synchronising other social media handles with YouTube content; using appropriate call-to-action; and lastly, be open to critical reviews.

How to track YouTube metrics?

Ans:- To build a YouTube strategy, tracking the right metrics is an important step. We can categorise our analysis into different types such as audience metrics (which will give information about the choice, age and other details of the audience); discovery metrics (this helps us in aligning our content with the platform’s algorithm to increase our rank in the search results); revenue metrics and engagement metrics are other parameters that can be studied to improve performance.

How will you measure your YouTube marketing success?

Ans:- Measuring marketing success also depends upon the goals that we set before starting a campaign. We can conduct a periodic audit to make a comparative study between the target and actual leads, conversions, revenue and other parameters.

 

What will you do to grow traffic on your YouTube channel? 

Ans:- Several steps that can help us in growing the traffic can be- 

  1. Maintaining a certain level of consistency with the content,
  2. Not compromising with the quality of content, 
  3. Taking into consideration, the genuine critical reviews, and 
  4. Adding value to our audience resource base.

What techniques or technology do you use to make ensure the quality of your YouTube campaign or channel?

Ans:- There are a number of tools that we can rely on to get feedback on the content I produce or curate. (This answer will also depend upon the employer’s company and their types of campaigns). We have to keep in mind that the 

  1. description of any video includes the right amount and type of words for which plagiarism-check, SEO performance may be important.
  2. The standout thumbnail should be attractive enough for a suitable audience.
  3. Most importantly, the video should be engaging to prevent the audience from scrolling down.

 

There can be more questions, more difficult or simpler in nature. Just remember to keep your cool with the questions and grab this cool job to entertain your audience and generate revenue as a perk!

About the Author Shamsher Khan

Led Instructor online digital marketing trainer, a consultant and an affiliate marketer with over 8+ years of experience View Course Details if you want to grow your business online or want to learn digital marketing online from anywhere.

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