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Become a Google Certified Digital Marketing Expert

Learn advanced digital marketing strategy & techniques, get certified & enjoy your dream job or skyrocket your business online.

Advance Digital Marketing Training Modules

Organic Optimization (SEO)

Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine.

Pay Per Click (PPC)

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. PPC can be used globally or locally for business leads.

Professional Blogging

in this module, I want to walk you through the process of how to make money blogging. It’s perfect for those who already have a blog but if you don’t I recommend you to start your own blog and learn how to earn.

Google Adsense

AdSense (Google AdSense) is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.

Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. So, Improve your Analytics skills with my practical training on in-depth google analytics skills.

Google Search Console

Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites as well as errors that is why it is popular as health check tool.

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.

Email Marketing

Email marketing is sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, requests business, or solicit sales.

WordPress Website CMS

WordPress is open source software you can use to create a beautiful website, blog, or app. Beautiful designs, powerful features, and the freedom to build anything you want. WordPress is both free and priceless at the same time. You only Need skill the software is free.

Content Marketing

Understand why content is the focus of so many marketing strategies today and how to make content marketing work for your business you can promote your business and products using content marketing and can earn from content creation and its marketing.

Youtube Video Marketing

Discover my YouTube marketing, video optimization & channel optimization strategies. Learn my secret tips to dominate the youtube ranking and your videos in related results to promote your business or to earn money from YouTube.

Personal Branding

Personal branding is the process of developing a “mark” that is created around your personal name or your career and in this module introduces the personal branding concept and helps people to learn how to successfully promote themselves.

Social Media Sponsored Ads

Social media platforms have created many new forms of advertising: from Facebook to Twitter and YouTube to LinkedIn.. in my social media advertising course, i take a hands-on, practical approach, explaining the available platforms and evaluating the paid advertising options for your organisation.

Pixel & Remarketing

Learn All the Secrets of Facebook & Adwords Retargeting, Remarketing & Power of Pixel to Save on your advertisement spending and Increase Conversions rate. Pixel helps to report Conversions, Build Audiences, & Get Insights With The Facebook Pixel. Optimization. Remarketing. Conversion tracking.

Lead Generation

Lead generation is a technique to collect prospects target contact information using various strategies and from a different source at minimum cost possible. in this modules, you will learn the framework and strategies to deliver better B2B lead and demand generation results. One day course led by industry experts.

Google My Business

Google My Business listing service is for businesses that mainly serve customers in their local area and business listing make it easy to list and update your business — so you can stand out, and bring customers in and appears right when people are searching for your business or businesses like yours on Google Search or Maps.

Online Reputation Managment

Online reputation management is the process of controlling what shows up when someone looks you up or about your business online. it is a process and techniques to develop positive image, identify and clean up any damaging content about you/your business online, like negative Google results, risky social media posts, and images as well as help you promote positive content that helps you look great online.

E-Commerce Marketing

Ecommerce marketing is the skill, act of increasing relevant traffic & action toward a business that sells its product or service electronically. A successful e-commerce marketer needs to have expertise in Payment Gateway, Shopping Cart, Customer Registration, Account Management, Catalog & Order Management, Pricing Structures, Sales Tax Calculation, Safe Encryption/SSL, & Discount Functionality as well as strategic advertising and optimization.


A freelancer is a self-employed person offering services, usually to multiple clients at a time. Operating as his own boss, a freelancer sets his own service, price, and target market of clientele. So come to learn THE Road MAP of freelancing using digital marketing so that you can become your own boss.

Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts 90% of online marketer earns using affiliate. You can earn too.

Online Business / Startup Guidance

Do you want to create, build and grow your own enterprise? Are you filled with the passion for ingenuity? BUT don’t know to expose your services, product, ideas? Come and learn digital marketing it is the backbone of the business.

Detailed Course Modules

Search Engine Optimization

Search Engine Optimization is divided into Two Main Parts (1) On Page Optimization (2) Off-page Optimization

On-Page optimization:

  • Initial Site Analysis
  • Competition Analysis
  • Keyword Research
  • Title & Meta Tags development
  • H1, H2, H3 Tags
  • Site Structure Analysis
  • Content Development Check
  • Density Analysis and Placement
  • Web Designing Basics and WYSIWYG Editors
  • URL renaming/re-writing
  • Brief Keyword Competition Review
  • Anchor Text
  • Footer
  • Existing Web Content Optimization
  • HTML Validation
  • Creation of XML / HTML / ROR / Text Sitemaps
  • Submitting sites to Google and Yahoo Webmasters
  • Canonical / 404 Implementation
  • Google Sitemap Creation
  • Yahoo Sitemap Creation
  • Competitor Analysis & Monitoring
  • Google Webmaster Account Setup and Management
  • Google Analytics (Statistics) setup and management
  • Uploading and Managing Website through FTP Software Like Filezilla, Cute FTP, Core FTP etc
  • SEO Tools
  • Panda Update
  • Google Caffeine


Off Page Optimization?

  • Directory Submission
  • Dmoz Submission
  • Article submission
  • Alexa Insights
  • Google Hot Trends and Insights
  • Google Business center submissions
  • Geo Listing and Local Listing, which includes Classified Submissions & Google Map Submissions.
  • Press Release Submission
  • Blog creation, Weekly Postings, and blog promotion
  • Blog Comment Posting
  • Creating of Favicons
  • Content Editing & Content Rewriting
  • Direct Link Exchange / Direct Link Building
  • Press release news syndication
  • RSS ( Really Simple Syndication)
  • Local and regional search engine indexing
  • Forum Posting
  • Yahoo Answer Link Building

Social Media Marketing

  • Intro to Social Media
  • Creating a Social Media Strategy
  • Campaign Execution & Viral Marketing
  • Blogging for Business
  • Finding & Communicating with Influencers
  • Section 6: Video & YouTube
  • YouTube Advertising
  • Social Networking & Facebook
  • Facebook Advertising
  • Microblogging & Twitter
  • Twitter Advertising
  • Online Reputation Management
  • Social Media Measurement
  • Social Media Analytics
  • Marketing Through LinkedIn
  • Pinterest & Image Marketing

How to do Promotions on Social Networking Sites like:

  • Facebook
  • Linkedin
  • MySpace
  • Orkut /Bebo
  • Twitter & many more…

How to do Promotion of your Sites using Multiple Sharing Options:

  • Yahoo Buzz
  • Digg
  • Delicious
  • Google Bookmarks
  • Reddit

Stumble Upon & many more…

Promotion using URL shorteners

  • Tiny URL
  • Doiop
  • Memurl
  • Readthisurl
  • Dwarfurl & many more…

Google Adwords PPC

  • Introduction to AdWords
  • Account Structure
  • Keywords and Match Types
  • Creating Text and Search Ads
  • Ad Extensions
  • Display Ads
  • Display Targeting
  • Campaign Types and Settings
  • Advertising Metrics
  • Bidding and Bid Modifiers
  • Quality Score
  • AdWords Reports
  • AdWords Tools
  • Optimizing Your Account
  • AdWords Display Advertising
  • AdWords Mobile Advertising
  • AdWords Search Advertising
  • AdWords Video Advertising
  • Performance Reporting
  • Adwords MCC Account

Professional Blogging

  • Blogging, WordPress, Adsense, and Affiliates
  • What is blogging
  • Best Platforms to Start a Blog
  • How to choose a niche for your Blog
  • The Domain name for Your Blog
  • How to choose Perfect Hosting for Blog
  • Installing Blog using Top Platform
  • Right Keyword Selection for Blog
  • Important Legal Pages for Blog
  • Logo & Branding for Your Blog
  • Networking with Top Bloggers
  • How to optimize your blog
  • SEO Extension for your Blog
  • Content Strategy & Planning
  • Google Adsense for your Blog
  • Affiliate Marketing Monetization
  • Earning & Monetization Strategy
  • Blog Ranking & Managment Tools

Google Adsense

  • What is Adsense
  • Signing up for an ad-sense account
  • How to create an ad-sense account
  • How to publish ads on your blog
  • How to monitor ad performance
  • Types of ads in Adsense Network
  • Ad Formats in Adsense
  • Display ads and text ads
  • Ads Placement technique
  • Payment method
  • Getting Adsense Approve Quickly

Affiliate Marketing

  • Basic eMarketing Concept
  • What is Affiliate Marketing
  • Useful Affiliate Website
  • Good Affiliate Software
  • Clever Affiliate Example
  • Social Network for Affiliate
  • Understanding Affiliate Deeply
  • Keyword Research and Analysis
  • Choosing Right Affiliate Network
  • Choose The Right Domains & Hosting Provider
  • Banners / Promos / Discounts
  • Building Affiliate Pages Using CMS
  • Marketing Mix: SEO / PPC / SMM
  • Email List, Autoresponders
  • Campaign Measurement and Tracking
  • Affiliate Case Study
  • Affiliate Study Material

Lead Generation

  • Research techniques to assist in designing your lead generation plan
  • Ways to turn your website into a self-sufficient lead generator
  • Networking techniques
  • Advertising and promotions that will lure buyers
  • How to utilize search engine optimization (SEO)
  • Creating Effective Landing Page.
  • Funnel Creation
  • Affordable lead generation techniques.
  • And much more!

E-Commerce Business

  • ECommerce course Introduction
  • Domain and Hosting Basics + WordPress Installation (New)
  • WordPress Essentials
  • WordPress Settings
  • Woocommerce Setup
  • Add Products to E-commerce website
  • Add Themes to E-commerce website
  • Bulk operations with Woocommerce Products
  • Customizing E-commerce Site with Themes
  • Woocommerce Settings
  • Amazon Drop Shipping + Affiliate Store
  • PayPal Payment Gateway
  • Stripe Payment Gateway
  • Add Multi-Currency Support
  • Orders Management
  • Enable Advanced Reviews
  • Analyse Sales Reports
  • Speedup and Spam Protection
  • Secure your ECommerce website

Email Marketing

  • Introduction to Email Marketing
  • The Evolution of Email Marketing
  • Online versus Offline Marketing
  • When to Use Email Marketing in the Marketing Mix
  • Building an Email Database
  • Opt-in Options
  • Creating Email List
  • Managing Your Email Database
  • Email Delivery Software Solutions
  • Planning and Creating Email Campaigns
  • Types of Marketing Campaigns
  • Examples of Good and Bad Email Marketing Practice
  • Handling Responses from Email marketing campaign
  • Integrating Email into the Overall Marketing Mix

YouTube Video Marketing

  • Outlining Your YouTube Marketing Strategy
  • Identifying Who Discovers New Videos
  • Getting Your Videos Discovered
  •  Where and When to Customize Your Channel
  • Why are Your Videos Worth Discovering
  • How to Leverage YouTube Analytics
  • Identifying Who Shares New Videos
  • What You Can Do To Get Your New Videos Shared
  • Where And When To Explore YouTube Alternatives
  • Why Are Your Videos Worth Sharing
  • Measuring Business Outcomes
  • Keeping Up with the Changes
  • YouTube Advertising

Wordpress CMS

What is WordPress
Domain Names and Hosting Resource
Connecting Hosting with your Domain Name
Installing WordPress
Writing Your First Post
Blog Comments
Preventing Comment Spam
WordPress Categories
Adding a WordPress Page
All In One SEO Pack
Adding a Post and Image Properties
Choosing a Theme
Sidebars and Widgets
The Mobile Pack Plugin
Turn WP into an active community forum
Google Analytics
Using WordPress Jetpack
Short codes
Adding Content
How to use Pages
Email Marketing
Anatomy of a Webpage
Using category, slug & tags
Using rich Media with WordPress
Integrating Facebook, Twitter, Google
Responsive layout for Mobile
Auto Sharing for Promotion

Content Marketing

  • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • What Is Content Marketing?
  • Identifying Prospects
  • Writing Messages and Creating Content
  • Getting Your Message Into the Media
  • Becoming an Industry Expert
  • Content Strategy & Challenges
  • Measuring Results
  • Blog Marketing
  • Social Media Marketing Channels
  • Image Marketing
  • Video Marketing
  • Article and Press Release Marketing
  • Email Marketing
  • Event Marketing
  • B2B Marketing

Google My Business

  • An overview of Google My Business Attributes
  • How to set up your account and get started with Google My Business profile
  • How to create awesome Google Posts?
  • Tips to improve your local SEO with your my business profile
  • Latest updates and features of Google My Businesses
  • Tips and Tricks for Google My Business Website Builder
  • Mistakes You’re Making On Your Google Business Listing
  • Google My Business Listing Guide For 2018
  • How can you improve Your Local Google Presence With Reviews from customers?
  • How to use Citations, Review Sites & Track them for your benefit?
  • Tracking Google My Business Traffic Data
  • How to interpret GMB Traffic insights?

Google Analytics

  • Introduction to Google Analytics
  • Creating accounts, profiles, and users
  • Configuring dashboards and Navigating reports
  • Setting and measuring goals
  • Data reporting and measurement
  • Data Filters for view
  • Tracking campaigns; paid search and organic search
  • Integrating Google AdWords
  • Setting meaningful goals and interpreting the funnel visualization report
  • eCommerce tracking
  • Best practices

Google Webmaster

  • Understanding Google Webmaster guidelines
  • Setting up a Google Webmaster Tools account
  • Adding your website
  • Navigating webmaster tools
  • Using the features
  • Measuring insights
  • Optimizing the website
  • Identify links coming to your site(backlinks)
  • Identify keywords for which your website is triggered
  • Warnings and notifications- can inform about a malware attack, malicious links
  • Helps you find broken links on your site
  • Submit a sitemap to Google index
  • Identify bot crawling issues
  • Submit robots.txt to Google
  • Allows you to geographically target your site
  • Find top landing pages
  • Helps de-index a page
  • Analyze mobile site performance …and more.

Online Reputation Management

this is module four

Remarketing & Pixel

this is module five

Freelancing Pushup

this is module seven

Online Business Concept

this is module eight

Personal Branding

this is module 9

Producitvity Tools & Techniques

this is module eleven

Digital Marketing Strategies

this is module ten

(Growth Hacking) BlackHat Techniques

this is module eleven


Assessment of Your Skills & Certification

Training Fee & Duration

  • INR 24000/-  $350.00 Only
  • Instructor Led 1 On 1 Coaching
  • 90 Minutes per Session
  • 2-3 Month Max Duration
  • Training over Skype/Hangout

Course Certification

  • Institute’s Certificate (Click Perfect)
  • Google Adwords (Guaranteed)
  • Google Analytics (Guaranteed)
  • Intership Certificate if required*
  • Project Based Practical Training

Training Outcome

  • Can Create/Manage Website/Blog
  • Can Generate Leads/Sales
  • Start Earning Money Online
  • Create Branding Strategy Personal/Business
  • Start Your Career as a Freelancer / Startup

Guaranteed Google Certificates


Say Hello, on Hangout: [email protected] Skype: shamsheranjum Whatsapp: +91 – 844718-33364


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