Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
In this content marketing training course, You will learn advanced content marketing methods to achieve marketing objectives. The course covers in detail about content strategies and tactics for different types of businesses – B2B, B2C, enterprise and for different marketing channels – blog, email, social media, PR etc., methods to producing engaging content content promotion, generating leads/sales and monetization and measuring results of content marketing.
Content Marketing Course Modules
What is Content Marketing?
Types of Content Marketing?
Skills & Tools Required for Content Marketing
Brainstorming Content Ideas
Different Types of Content & Its Platform
Creating Valuable Content
What is Content Curation
Content Paraphrasing Technique
Content Promotion Channels
Content Marketing & Challenges
How to never run out of Content
Understanding Content that Lives alone and Dies alone
How Much Content You Need to Write
Content Types that doesn’t sounds like Content Marketing
Content Writing for Brand Promotion
Content Writing for Lead Generation
Content Writing for Personal Branding
Press Release Writing Etiquette
Video Content Creation & Promotion
Content & Email Marketing
Content & Social Media Marketing
Understanding Content that Goes Viral
Re-Utilization of Your Content
Content Monetization Concept
Content Marketing: Tools of the Trade
Question-Answer session to re-capture everything you have learned.
Content marketing is no longer an option that businesses can avoid. Content Marketing has become a key to building a network, public relations, customer engagement and driving conversions for the brand/product.
Outcome: Can start career as a content marketer and can to market your product or service as a business owner.
10 Days (10 hours theory + practical)
Technical: Basic knowledge of Internet & Website Surfing
Academic: Not applicable (anyone can learn)
Rs. 10,000/- for one-time payment, or pay Rs.11,000/- in two installments
This training can be attended by anyone who is keen on learning content marketing. The course will be greatly beneficial to digital marketers, content writers, bloggers, social media marketers, public relations officers, brand managers, search marketers. Contact for Free Trial Class schedule and admission online over Skype/Google Hangout.