Email Marketing continues to be an effective consumer communications tool in Digital Marketing despite the challenges of deliver-ability, inbox stand-out and list member dormancy.
This Email Marketing training course is designed to help you will learn how email marketing works, how to send promotional emails to the mass to advertise products/services and to drive traffic from bulk email marketing & to analyze open rate, engagement rate, and conversion rate, own email marketing server setup, sending through email service providers ESP’s, email laws & policies etc.
Email Marketing Course Module
What is Email Marketing?
Understanding Email Marketing & Business Emails.
When Email Marketing is required
Types of Email Marketing
What is Permission Based Email Marketing
Understanding SIngle Opt-In & Double Opt-in
Email Marketing for Communication / Bloggers
Email Marketing for Business lead Generation
Building Email Database & Verifying Email Data
Email Database Management & Segmentation
Designing Email Marketing Campaign
Types of Email Marketing Campaign
Example of Good and Bad Email Marketing
Email Campaign Optimization
Handling Email Marketing Campaign Response
CAN-SPAM Policy & Compliances
Email Marketing Landing Page
Email Marketing Etiquette
Guidelines to avoid 100% Delivery & avoiding Spambox
A/B Split Testing
Writing Effective Email Subject Lines
Working with Email Marketing Service Providers (ESP’s) such as Mailchimp & Aweber
Own Email Marketing Server Setup (to send unlimited mails without any restriction)
Understanding Email Spam & Blacklisting
IP Whitelisting Tools
Understanding SPF records, DKIM & DMARC
Email Marketing Automation & Best Practice
Campaign Metrics & Measurement
Email Marketing Report Creation
Question-Answer session to re-capture what you learned so far
This course also clearly explains how permission-based email marketing & server based email marketing plays an integral part in digital.
Assessment of Your Email Marketing Skills & Certification
Course Outcome: will be able to send bulk email using your own server & ESP’s
10 Days (10 hours theory + practical)
Technical: Basic knowledge of Internet, Email & Website Surfing
Academic: Not Applicable (anyone can learn)
Rs. 10,000/- for a one-time payment, or pay Rs.11,000/- in two installments
If you are looking for Email Marketing Online Training that is both affordable and yet completely effective in helping you kick-start a rewarding career as an Email Marketer. Contact for Free DEMO ClassSchedule & Admission through Skype/Google Hangout anytime.