Email Marketing Course

Email Marketing continues to be an effective consumer communications tool in Digital Marketing despite the challenges of deliver-ability, inbox stand-out and list member dormancy.
This Email Marketing training course is designed to help you will learn how email marketing works, how to send promotional emails to the mass to advertise products/services and to drive traffic from bulk email marketing & to analyze open rate, engagement rate, and conversion rate, own email marketing server setup, sending through email service providers ESP’s, email laws & policies etc.

Email Marketing Course Module

  • What is Email Marketing?
  • Understanding Email Marketing & Business Emails.
  • When Email Marketing is required
  • Types of Email Marketing
  • What is Permission Based Email Marketing
  • Understanding SIngle Opt-In & Double Opt-in
  • Email Marketing for Communication / Bloggers
  • Email Marketing for Business lead Generation
  • Building Email Database & Verifying Email Data
  • Email Database Management & Segmentation
  • Designing Email Marketing Campaign
  • Types of Email Marketing Campaign
  • Example of Good and Bad Email Marketing
  • Email Campaign Optimization
  • Handling Email Marketing Campaign Response
  • CAN-SPAM Policy & Compliances
  • Email Marketing Landing Page
  • Email Marketing Etiquette
  • Guidelines to avoid 100% Delivery & avoiding Spambox
  • A/B Split Testing
  • Writing Effective Email Subject Lines
  • Working with Email Marketing Service Providers (ESP’s) such as Mailchimp & Aweber
  • Own Email Marketing Server Setup (to send unlimited mails without any restriction)
  • Understanding Email Spam & Blacklisting
  • IP Whitelisting Tools
  • Understanding SPF records, DKIM & DMARC
  • Email Marketing Automation & Best Practice
  • Campaign Metrics & Measurement
  • Email Marketing Report Creation
  • Question-Answer session to re-capture what you learned so far

This course also clearly explains how permission-based email marketing  &  server based email marketing plays an integral part in digital.

Assessment of Your Email Marketing  Skills & Certification

  • Certification: A certificate from Click Perfect Institute after course completion
  • Course Outcome: will be able to send bulk email using your own server & ESP’s

Duration

  • 10 Days (10 hours theory + practical)
Eligibility
  • Technical: Basic knowledge of Internet, Email & Website Surfing
  • Academic: Not Applicable (anyone can learn)
Course Fee

Rs. 10,000/- for a one-time payment, or pay Rs.11,000/- in two installments

If you are looking for Email Marketing Online Training that is both affordable and yet completely effective in helping you kick-start a rewarding career as an Email Marketer.  Contact for Free DEMO Class Schedule & Admission  through Skype/Google Hangout anytime.

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