Digital Marketing Consultant, Trainer & Speaker – Shamsher Khan
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Pay per click Marketing is one of the booming industry in India and aboard. We all know about Google Adsense and Google Adwords. Google Adwords is the pay per click advertising program by Google in which one has to pay when any visitor clicks on the ads of the business owner and Google Adwords PPC is the primary lead generation and branding source of any organization regardless of a small or large enterprise. thus, Job opportunity is huge in Adwords profile.  In this practical training course, you will be able to learn Google Adwords on live projects and will become Google certified professional.

PPC Course Module

  • Meaning of Pay Per Click Marketing (PPC)
  • Why there is need to do PPC
  • How PPC grow your business
  • Google Adsense and Adwords
  • Adbrite, Chitika, Amazon and other PPC programs
  • Yahoo, MSN and Google PPC comparison
  • Google AdWords structure
  • Set-up a PPC Campaign
  • Google Adword Account Structure

Creating PPC Campaign

  • Setting up a PPC Campaign
  • Google Adword Account Structure
  • Setting up an Ad group within campaign
  • Using My Client Center (MCC)
  • What is Impression?
  • How to make an effective ad?
  • What is “Cost/Conversion”?
  • How to increase CTR & Conversion
  • What is Tracking Code?

Keyword Research for PPC

  • What is Keyword Research and analysis?
  • Researching PPC Keywords
  • Importance of target keywords and audiences
  • Selecting Keywords according to Geographical location
  • Analyzing  keywords of your competitors
  • Finding Keywords popularity & Global and local search Volume
  • Categorizing your ad campaigns to Adgroups
  • PPC Keywords tools and resources

Create Ads for PPC Campaigns

  • Create Impressive and Effective Ads and Ad groups
  • Unique Title and character limits
  • Measurement of Title, Description URL
  • Ad that produces better ROI
  •  Various examples of Successfully Effective Ads
  • Creation of Landing pages and Destination URL’s

Bids Management in PPC

  • What is bidding management?
  • What is Quality Score in PPC?
  • How Quality Score Effect your bids and rankings?
  • How to Increase Position in Search?
  • Bid for Ad position
  • Define Bid for Each keyword and Bid Management
  • User Define bids and Google Automatic Bids
  • Importance of bidding techniques
  • competitor’s Analysis for bidding

Landing Page for PPC

  • What is Landing Page?
  • Ads Versus Landing Page
  • Important of Landing Page
  • Optimize Your landing pages
  • How to Increase conversion rates
  • What is “Click-through-Rates” (CTR)
  • Use ‘Calls to Action’
  • Cost/Conversion

PPC Reporting

  • Campaign Performance Reports
  • Keywords Performance Reports
  • Adgroup Performance Reports
  • Ads Performance Reports

PPC Campaigns Tools

  • Google Adword Tool
  • Keywords Spy
  • Google Adword Editor

Everything will be taught on a live project with the best example to make you understand better.


Skills & Certification

  • Certifications: from Click Perfect Institute of course completion
  • Adword Certificat: you will become a Google certified AdWords professional.
  • Course Outcome: Creating branding strategy and lead generation using AdWords.

Course Duration

  • 1 Months 16 hours theory + practical)


  • Technical: Basic knowledge of Internet Marketing.
  • Academic: Graduate in any discipline, must be proficient in English

Course Fee

Rs. 15,000/- for one-time payment, or pay Rs.16,000/- in two installments

If you are looking for Google Adwords PPC Training online on your schedule that is both affordable and yet completely effective in helping you kick-start a rewarding career as a Certified Adwords Professional, why wait? Contact for Class Schedule  & to discuss further.