Google AdWords Search Advertising Exam Practice Test

Google AdWords Advanced Search Advertising Exam Answers

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*Disclaimer: All questions below are from live exams within the month of February 2018. Using these answers resulted in 87% on the test, so they are not all correct. Double check your answers when taking the exam!

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Congratulations - you have completed Google AdWords Advanced Search Advertising Exam Answers. You scored %%SCORE%% out of %%TOTAL%%. Your performance has been rated as %%RATING%%

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Question 1

How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts?

A	A) Add a customized column for "queries" on the Keywords tab
B	B) Use the Ad Preview and Diagnosis Tool on the Tools tab
C	C) Review " Automatic placements" on the Display Network tab
D	D) Select the "Details" drop-down menu on the Keywords tab

Question 2

On which tab can advertisers see credits for invalid clicks within their AdWords accounts?

A	A) Opportunities
B	B) Billing
C	C) My account
D	D) Campaigns

Question 3

In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

A	A) Use at least five keywords from the ad group directly in the ad text
B	B) Use account statistics and reports to monitor ad performance
C	C) Include words like "find" and "searchA" in the ad text
D	D) Include no more than one ad text per ad group

Question 4

Which information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?

A	A) Manual bid changes
B	B) Historical conversion data
C	C) Test conversions
D	D) Forecast data

Question 5

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

A	A) highest maximum cost-per-click (CPC) bid
B	B) most historical data in the account
C	C) Best Quality Score
D	D) highest Ad Rank

Question 6

You're using target search page location bidding. You know it's working because you see your ad:

A	A) repeatedly mixed in with the organic search results
B	B) on the second page of Google search results or in the second positions
C	C) on the first page of Google search results or in the top positions
D	D) at the bottom of the every page of search results

Question 7

A high-Quality Score can:

A	A) be assigned to negative keywords
B	B) improve an ad's position
C	C) be achieved with an increase in bid
D	D) prevent an ad from being served

Question 8

Each of the following are benefits you would expect from Product Listing Ads except:

A	A) Ease of targeting without needing keywords
B	B) More traffic and leads
C	C) Automatically produced video commercials
D	D) Better qualified leads

Question 9

The AdWords Application Programming Interface (API) allows develoepers to use application that:

A	A) are accessible only through AdWords editor
B	B) can appear throughout the Google Search Network
C	C) can be uploaded into the Ad gallery
D	D) interact directly with the AdWords server

Question 10

What are Sitelinks?

A	A) Links from other sites to your site
B	B) Links to other websites that appear beneath the text of your Search Ads
C	C) Links to more pages of your site that appear beneath the text of your Search Ads
D	D) Links from your site to other sites

Question 11

An advertiser can apply mobile bid adjustments at which of the following levels?

A	A) Campaign level
B	B) Keyword level
C	C) Account level
D	D) Ad level

Question 12

AdWords Editor allows users to:

A	A) invite new users to share accounts
B	B) find relevant ads on Google partner sites
C	C) make live edits to multiple accounts simultaneously
D	D) access multiple accounts offline

Question 13

One factor the AdWords system uses to calculate an ads actual cost-per-click (CPC) is the:

A	A) actual cost-per-click (CPC) of the ad showing one position lower on the page
B	B) location targeting of the ad showing one position lower on the page
C	C) cost-per-thousand impressions (CPM) of the ad showing one position lower on the page
D	D) Ad Rank of the ad showing one position lower on the page

Question 14

Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on:

A	A) mobile devices with GPS enabled only
B	B) Google Maps only
C	C) any networks selected in the campaign settings
D	D) Google search only

Question 15

What is the definition of actual cost-per-click (CPC)?

A	A) The average CPC the advertiser needs to pay in order to achieve top position
B	B) The least possible CPC the advertiser needs to pay to maintain an achieved position
C	C) The CPC according to a price list, which is then updated daily
D	D) The CPC an advertiser was charged minus credits for overshot daily budget

Question 16

An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?

A	A) The Quality Score for the account was reset after the ad was edited
B	B) The advertisers landing page is down for maintenance
C	C) The edited ad is less relevant to the keywords within the ad group
D	D) The edited ad has a lower conversion rate after the changes were made

Question 17

You are running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?

A	A) ($10)(% Basic customers)(Basic average lifetime in months) + ($20)(% Pro customers)(Pro average lifetime in months)
B	B) ($10)(% Basic customers) + ($20)(% Pro customers)
C	C) ($10+$20)(% Basic customers)(Basic average lifetime in months)/($20)(% Pro customers)(Pro average lifetime in months)
D	D) ($10*$20)(Total monthly conversions)/(Total customer count)

Question 18

An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:

A	A) Ads tab of a specified group
B	B) Ad extensions tab
C	C) Opportunities tab
D	D) "Details" drop-down menu on the Keywords tab.

Question 19

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

A	A) Change keyword match types from exact match to phrase match.
B	B) Make changes to improve the Quality Score of the ads keywords
C	C) Lower bids on keywords with high clickthrough rates (CTRs).
D	D) Review Impression Share report data to identify missed opportunities

Question 20

Which allows advertisers to automate AdWords reporting and campagin management?

A	A) Use of Structured Query Language (SQL) server reporting services
B	B) Execution of multiple reporting tasks from multiple computers
C	C) Execution of repetitive Data Mining Extensions (DMX) queries
D	D) Use of an AdWords Application Programming Interface (API) web service

Question 21

How might an advertiser compare, over time, two campaign metrics such as "cost per conversion" and "cost"?

A	A) Run an impression share report and select to display the two metrics
B	B) Filter all keywords with an average position greater than three
C	C) Select the two metrics in "Graph options" on the Campaigns tab.
D	D) Search the account for keywords with high average cost-per-click (CPC) bids.

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A	A) ($10)(% Basic customers)(Basic average lifetime in months) + ($20)(% Pro customers)(Pro average lifetime in months)
B	B) ($10)(% Basic customers) + ($20)(% Pro customers)
C	C) ($10+$20)(% Basic customers)(Basic average lifetime in months)/($20)(% Pro customers)(Pro average lifetime in months)
D	D) ($10*$20)(Total monthly conversions)/(Total customer count)