Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and keep the defined audience — and ultimately, to drive profitable customer action.
In this content marketing training course, You will learn advanced content marketing methods to achieve marketing objectives. The course covers content strategies and tactics for different businesses–B2B, B2C, enterprise and for different marketing channels – blog, email, social media, PR, etc., methods to produce engaging content promotion, generating leads/sales and monetization and measuring results of content marketing.
Content Marketing Course Modules
What is Content Marketing?
Types of Content Marketing?
Skills & Tools Required for Content Marketing
Brainstorming Content Ideas
Different Content & Its Platform
Creating Valuable Content
What is Content Curation
Content Paraphrasing Technique
Content Promotion Channels
Content Marketing & Challenges
How to never run out of Content
Understanding Content that Lives alone and Dies alone
How Much Content You Need to Write
Content Types that don’t sound like Content Marketing
Content Writing for Brand Promotion
Content Writing for Lead Generation
Content Writing for Personal Branding
Press Release Writing Etiquette
Video Content Creation & Promotion
Content & Email Marketing
Content & Social Media Marketing
Understanding Content that Goes Viral
Re-Utilization of Your Content
Content Monetization Concept
Content Marketing: Tools of the Trade
Question-Answer session to re-capture everything you have learned.
Content marketing is no longer an option that businesses can avoid. Content Marketing has become a key to building a network, public relations, customer engagement and driving conversions for the brand/product.
Assessment of your Skills & Certification
Certification: A Certificate from Our Institute After completion of training
Outcome: Can start a career as a content marketer and can to market your product or service as a business owner.
7 Days (7 hours theory + practical)
Technical: Basic knowledge of Internet & Website Surfing
Academic: Not applicable (anyone can learn)
INR 7,000 / USD 100 only
Anyone who is keen on learning content marketing can attend this training. The course will be beneficial to digital marketers, content writers, bloggers, social media marketers, public relations officers, brand managers, search marketers. Contact for Free Trial Class schedule and admission online over Skype/Google Hangout.