Email Marketing continues to be an effective consumers’ communication tool in digital marketing despite the challenges of deliver-ability, inbox stand-out and list member dormancy.
This online email marketing training course is designed to help become a confident email marketing expert, not just mailchimp no, no. We will teach an advance concept of setting up own sever using Amazon SES for email marketing which is 10x cheaper than mailchimp which most of the institutes are teaching.
You will learn how email marketing works, how to send promotional emails to the mass to advertise products/services and to drive traffic from bulk email marketing & to analyze open rate, engagement rate, and conversion rate, own email marketing server setup, sending through email service providers ESP’s, email laws & policies etc.
EMAIL MARKETING COURSE LESSON
What is Email Marketing?
Understanding Email Marketing & Business Emails.
When Email Marketing is required
Types of Email Marketing
What is Permission-Based Email Marketing
Understanding SIngle Opt-In & Double Opt-in
Email Marketing for Communication / Bloggers
Email Marketing for Business lead Generation
Building Email Database & Verifying Email Data
Email Database Management & Segmentation
Designing Email Marketing Campaign
Types of Email Marketing Campaign
Example of Good and Bad Email Marketing
Email Campaign Optimization
Handling Email Marketing Campaign Response
CAN-SPAM Policy & Compliances
Email Marketing Landing Page
Email Marketing Etiquette
Guidelines to avoid 100% Delivery & avoiding Spambox
A/B Split Testing
Writing Effective Email Subject Lines
Working with Email Marketing Service Providers (ESP’s) such as Mailchimp & Aweber
Own Email Marketing Server Setup (to send unlimited mails without any restriction)
Understanding Email Spam & Blacklisting
IP Whitelisting Tools
Understanding SPF records, DKIM & DMARC
Email Marketing Automation & Best Practice
Campaign Metrics & Measurement
Email Marketing Report Creation
Question-Answer session to re-capture what you learned so far.
This online email marketing course also explains how permission-based email marketing & server-based email marketing plays an integral part in digital marketing for driving traffic, nurturing leads and communicating to your prospect online.
ASSESSMENT OF YOUR SKILLS & CERTIFICAITON
Certification: An online certificate from after course completion.
Course Outcome: will be able to send bulk email using your own server & ESP’s
EMAIL MARKETING COURSE DURATION
7 Days (7 hours theory + practical)
ELIGIBILITY FOR BULK EMAIL MARKETING COURSE
Technical: Basic knowledge of Internet, Email & Website Surfing
Academic: Not Applicable (anyone can learn)
ONLINE COURSE FEE
7,000 NR / 100 USD one-time payment
If you are looking for email marketing training online, both affordable, practical course and yet effective to help you, kick-start a rewarding career as an email marketer. Contact for Free DEMO ClassSchedule & Admission through Skype/Google Hangout anytime.