EMAIL MARKETING TRAINING COURSE

Email Marketing continues to be an effective consumers’ communication tool in digital marketing despite the challenges of deliver-ability, inbox standout and list member dormancy.

This online email marketing training course is designed to help become a confident email marketing expert, not just mailchimp no, no. We will teach an advance concept of setting up own sever using Amazon SES for email marketing which is 10x cheaper than MailChimp which most of the institutes are teaching.

You will learn how email marketing works, how to send promotional emails to the mass to advertise products/services and to drive traffic from bulk email marketing & to analyze open rate, engagement rate, and conversion rate, own email marketing server setup, sending through email service providers ESP’s, email laws & policies etc.

EMAIL MARKETING COURSE LESSON

  • What is Email Marketing?
  • Understanding Email Marketing & Business Emails.
  • When Email Marketing is required
  • Types of Email Marketing
  • What is Permission-Based Email Marketing
  • Understanding SIngle Opt-In & Double Opt-in
  • Email Marketing for Communication / Bloggers
  • Email Marketing for Business lead Generation
  • Building Email Database & Verifying Email Data
  • Email Database Management & Segmentation
  • Designing Email Marketing Campaign
  • Types of Email Marketing Campaign
  • Example of Good and Bad Email Marketing
  • Email Campaign Optimization
  • Handling Email Marketing Campaign Response
  • CAN-SPAM Policy & Compliances
  • Email Marketing Landing Page
  • Email Marketing Etiquette
  • Guidelines to avoid 100% Delivery & avoiding Spambox
  • A/B Split Testing
  • Writing Effective Email Subject Lines
  • Working with Email Marketing Service Providers (ESP’s) such as Mailchimp & Aweber
  • Own Email Marketing Server Setup (to send unlimited mails without any restriction)
  • Understanding Email Spam & Blacklisting
  • IP Whitelisting Tools
  • Understanding SPF records, DKIM & DMARC
  • Email Marketing Automation & Best Practice
  • Campaign Metrics & Measurement
  • Email Marketing Report Creation
  • Question-Answer session to re-capture what you learned so far.

This online email marketing course also explains how permission-based email marketing  &  server-based email marketing plays an integral part in digital marketing for driving traffic, nurturing leads and communicating to your prospect online.

ASSESSMENT OF YOUR SKILLS & CERTIFICATION

  • Certification: An online certificate from after course completion.
  • Course Outcome: will send bulk email using your own server & ESP’s

EMAIL MARKETING COURSE DURATION

  • 7 Days (7 hours theory + practical)

ELIGIBILITY FOR BULK EMAIL MARKETING COURSE

  • Technical: Basic knowledge of Internet, Email & Website Surfing
  • Academic: Not Applicable (anyone can learn)

ONLINE COURSE FEE

  • INR 7,000/ 100USD only  NOW, AFTER DISCOUNT 3500INR / 50USD ONLY for a limited time.

If you are looking for email marketing training online, both affordable, practical course and yet effective to help you, kick-start a rewarding career as an email marketer.
Contact for Free DEMO Class Schedule & Admission through Skype/Google Hangout anytime.

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