GOOGLE ADS PPC TRAINING COURSE

Google AdWords (PPC) is Google’s advertising system and certification program, in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.  When a user searches for certain terms, your ad appears on the top of google search results. Google AdWords ads send much higher quality leads and visitors to your business website than any other advertising program in the world.

In this Google AdWords certification training course, you will learn how to create Google AdWords campaigns that boost traffic, increase sales, and build your business online in an effective way to achieve high ROI from online advertisement.

GOOGLE ADWORDS COURSE SYLLABUS

• What is PPC Advertising Model?
• Why PPC Advertising is So Crucial
• Comparison of Google Adwords, Bing Adcenter, Yandex, Baidu & Other PPC Program
• Google Adwords Introduction
• Google Adwords Account Setup
• Overview of Dashboard Features
• Understanding Account Structure
• Google Keyword Planner Tool
• Customers & Keyword Research
• Understanding What & Where we can advertise using Adwords
• Campaign Types  & Settings
• First Text & Search Ad Creation
• Understanding Keyword Match Types
• Understanding CTR, CPM, CPC & many other Terms
• Google Adwords Matrix Calculation Formulas
• Ad Extensions  in Adwords
• Understanding Bidding Options
• How Google Ads Bid Auction Works
• Display Campaign Ads
• Mobile App Campaign Ads
• Display & Banner Ad Campaign
• Video Ads Campaign
• Shopping Ads Campaign
• Bidding & Modifiers
• Understanding the Quality Score
• Understanding Google Ad Ranking
• Adwords Ad Optimization
• Understanding Impact of Landing Page
• Understanding Campaign Result Matrix
• Creating Google Ads Report
• Google Adwords Tools
• Client Manager Account (MCC Account)
• Adword Exam Preparation
• Getting Certified & Interview Preparation

The Google advertising network has become the cornerstone of digital marketing today. Google dominates online marketing with its search, mobile, display and video advertising channels thus, every organization having a website uses Google AdWords program to increase brand awareness, generate leads and traffic from search engines using google advertisement.

WHAT ARE THE COURSE OBJECTIVES?

Complete Google AdWords Professional training is designed to provide a solid foundation for ace Google advertising. After this course you will be able to:

1 Master the Google tools and techniques to qualify as a Google Advertising expert
2 Formulate, plan, and execute different types of campaigns using the Google Advertising Network
3 In-depth understanding of the different types of bidding methods and bidding strategies for the higher ROI
4 Leverage different Google advertising network to increase brand awareness or increase conversions
5 To Help you Certified Google AdWords Certification Exams like Fundamentals, Search, Display, Video, and  Mobile

WHO SHOULD TAKE THIS COURSE?

This training can be attended by anyone who wants to start career in Google Advertising and become Google Certified and for those who are already in digital marketing field such as SEO, Web Designing or Social Media Management, Content Writer and as well as for Business Owners & Entrepreneurs who want to leverage digital marketing for their business advertisements and marketing online.

ASSESSMENT OF YOUR SKILLS & CERTIFICATION

• Adwords Certificates: 5 Google Adwords Certificates from Google
• Course Outcome: Manage Google Advertisement  and lead generation with PPC Ads

ADWORDS COURSE DURATION

This course is designed to get you exam-ready for the Google AdWords professional certifications & to Skilled you to generate leads and sales from Google Ads. Everything will be practical on a live running project as the practical knowledge required to be an effective paid ads marketing professional contact for tree trial class online over Skype/Google Hangout.