Search Engine Optimization (SEO) is a technique, art, and science to rank a web page by understanding Google’s sophisticated algorithm and website visitor’s psychology to make changes and implement the strategy to increase its rank in SERPs.

SEO helps small business owners with their website ranking higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.

SEO is the gift that keeps on giving. Once your website Learn the benefits of SEO and maximize your online potential.

Search Engine Optimization is divided into Two Main Parts (1) On-Page Optimization (2) Off-page Optimization


On-page Optimization Activities:

  • What is SEO (Search Engine Optimization)?
  • Why Is SEO Important for Website?
  • How Does Search Engines Works?
  • Understanding Different Types of Search Engines
  • Understanding Search Algorithm
  • Understanding Different types of SERPs results
  • What is OnPage Optimization (SEO)
  • Keyword Research (Understanding Searcher Behaviour)
  • Competitor Research
  • Website Audit & Initial analysis
  • Metadata Development
  • Understanding Website Structure for SEO
  • Basic Coding Implementation
    UI/UX Design & SEO Impact
    Keyword Density & Placement
  • URL Renaming & re-writing
  • Content Development / SEO Copywriting
  • Heading Tag analysis & Optimization
  • Anchor Text Optimization
  • Internal Linking
  • Importance of Website Sitemap
  • Sitemap creation & Indexing
  • Robots Txt File Creation
  • Canonical Issues Problem & Solution
  • FTP Software to Download & Upload Site
  • Editing Web Page Content using Dreamweaver Software
  • Algorithm Updates & its Impact on SEO
  • On-Page SEO Tools & Extensions
  • On-page SEO Strategies & Roadmap

Off-page Optimization

  • Understanding the Impact of Off-Page SEO
  • Understanding Citation & Backlinks
  • Importance of NAP Listing
  • Understanding different types of Backlink
  • Finding Link Building Opportunity
  • Local SEO & Multinational SEO
  • Geographical Targeting
  • Local Business Listing
  • Guest Posting
  • Classified Submission
  • Blog Commenting
  • Business Directory Submission
  • Social Bookmarking
  • Article Submission
  • Images & Video Submission for Link
  • Local & Regional Search Engine Indexing
  • Forum Posting & its Importance
  • Question & Answer Link Building
  • Press release Writing & Submission
  • Yellow Pages Submission
  • Social Bookmarking
  • Social Media in SEO & Its Importance
  • Free Blog Creation for Link
  • Review Submission Websites
  • Off-Page Activity Management Sheet & Tools

Technical Optimization & Reporting

  • Website Speed Analysis
  • Core/Primary SEO Factors
  • Understanding Keywords Trends
  • Google Insight Tools
  • Latent Semantic Indexing
  • Sandbox Effect
  • Understanding SILO’s
  • Understanding Search Engine Spam
  • Whitehat/Blackhat & Grey Hat SEO
  • Top Tools for Everything SEO
  • SEO Automation & Strategies
  • Site Study & Suggestions
  • Monthly Activity Reports & Traffic Details Reporting


Note: For Students who don’t have websites for Practice Purpose, We give them either one of our existing sites for Practice or we make them do completely on-page optimization on their own Website / Blogs.


  • Certification:  A course completion certification from us.
  • Course Outcome:  After learning SEO you will be able to optimize any size of website/brand.


  • 1 Week  (7 hours theory +  practical)
  • Technical: Basic knowledge of Internet, Email & Website Surfing
  • Academic: anyone willing to learn can learn SEO
  • INR 7,000/ 100USD only   NOW, AFTER DISCOUNT 3500INR / 50USD ONLY for a limited time.

If you are looking for Advance SEO Training which is affordable and yet practical to help you kick-start a rewarding career in the SEO Industry, why wait? Contact Free Trial Class Schedule & Admission or to discuss further Online using Skype or Google Hangout at your schedule.

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