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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right

300.00 Rs. 299.00 Rs.

In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogging as a marketing communications strategy-what works, what doesn’t, and why creating and maintaining a good blog is worth the effort.

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Description

Blogging Packaged, filtered, controlled conversations are out. Open, two-way, authentic communications with your customers and employees are in. We’re entering a new age of corporate communications, and blogs are a key enabler of a better way of talking with customers, employees, the media, and other key constituencies.

In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogging as a marketing communications strategy-what works, what doesn’t, and why creating and maintaining a good blog is worth the effort.

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